194: Nigerian Afrobeats, Sales Lessons from an Istanbul Bazaar, and Increasing Your Revenue Through Conversion Rate Optimization with Amara Abara

Amara Abara talks about growing up in Lagos, Nigeria, moving to London at age 16, and Studying Abroad in Beijing at age 19.

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He reflects on the cultural diversity of London, including the African diaspora and the Afrobeats scene there today. Amara then talks about his career trajectory, his path to entrepreneurship, and how he ultimately found his passion in the ecommerce space. He then explains the 4 pillars of revenue growth and offers tips on how to double your ecom revenue without increasing your ad spend. Next, Amara breaks down the most effective techniques for “Conversion Rate Optimization” (CRO) and explains how businesses can audit and improve their CRO for substantial increases in revenue. He then talks about techniques for entrepreneurial mindset and productivity optimization, and how to remain productive while traveling the world. Amara also shares some of his travel experiences, including sales lessons from a bazaar in Istanbul. He also reflects on returning to Lagos as an adult, the Afrobeats scene there, and why people should visit Nigeria.  Finally, Amara talks about the impact travel had on him and what travel means to him today. FULL SHOW NOTES AND DIRECT LINKS TO EVERYTHING DISCUSSED IS AVAILABLE HERE.

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