Season 3 · Episode 15
The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham
The Martha Stewart Podcast · iHeartPodcasts
February 18, 202631m 24s
About this episode
What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.See omnystudio.com/listener for privacy information.