How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 407
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Show Notes
Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.
Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.
What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it’s our job to paint the picture so others understand why we do things.
Plus, what’s smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior.
Whether you’re a Marketer at a large company or at a startup, this is the episode for you.
Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm
Follow Steve:
LinkedIn: https://www.linkedin.com/in/stevestano/
Follow Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com