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Show Notes
Attribution is broken, and Jay and Daniel are here to call it out.
This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best.
Daniel shares how adding a simple āWhere did you hear about us?ā question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles.
And, they both agree: marketing attribution isnāt a math problem. Itās an alignment problem.
This Bathroom Break is a spicy take on a not-so-sexy topic. Get ready to rethink your whole reporting setup.Ā
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LinkedIn: ā https://www.linkedin.com/in/schwedelson/ā
Podcast: Do This, Not That
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YouTube: ā https://www.youtube.com/@themarketingmillennials/featuredā
Twitter: ā https://www.twitter.com/Dmurr68ā
LinkedIn: ā https://www.linkedin.com/in/daniel-murray-marketingā
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ā www.workweek.com