7 Lessons From Magic Spoon, Dark Horse, and Other Challenger Brands with Louis Grenier, Founder of Stand the F*ck Out | Ep. 346
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What can we learn from brands like Magic Spoon and other disruptors?
Daniel’s OUT, Tamara’s IN. And just like last episode, she’s got Louis Grenier on deck with his stand the f*ck out mantra. Who are the brands that are actually standing out, and what can we learn from them?
Turns out, category creation might be a myth. Instead, Louis explains the power of subcategories and how smart positioning borrows from what customers already know and buy.
And, where IS everyone? Tamara and Louis break down the Marketing science behind the concept of continuous reach.
If you’re a marketer who wants to build a brand people actually remember when it comes time to purchase, this episode is for you.
Follow Louis:
LinkedIn: https://www.linkedin.com/in/louisgrenier/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com