67 - Go-To-Market Strategy w/Sangram Vajre (Co-Founder of Terminus)
<p>Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).</p> <p>He recently just wrote a book <a href="https://www.amazon.com/MOVE-4-question-Go-Market-Framework-ebook/dp/B09DLBF3S1">MOVE: the 4-question go-to-market framework </a>which is a Wall Street Journal and USA Today best seller.</p> <p><br></p> <p>Exclusive to TMM Listeners:</p> <p>20% off Oribi: <a href="https://oribi.io/tmm" rel="ugc noopener noreferrer" target="_blank">https://oribi.io/tmm</a> (the marketing analytics platform that gives you real answers on your website’s marketing performance)</p>
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Show Notes
Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).
He recently just wrote a book MOVE: the 4-question go-to-market framework which is a Wall Street Journal and USA Today best seller.
Exclusive to TMM Listeners:
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)