102 - How to Build a Media Company Inside a Company with Adam Ryan from Workweek
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Show Notes
What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how.
Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy.
Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.
You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow Adam:
LinkedIn: linkedin.com/in/adamtryan
Twitter: twitter.com/AdamRy_n
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
01:24 Meet Mr Ryan, Sir
03:23 How To Build Trust Through Connection
05:24 Building Without Draining
09:38 The Difficulty of Running a Media Business
14:09 One to Avoid
16:24 Great Media Is Like Great Content, But Different
21:29 Constraining Brand Identity
35:42 Don’t Forget The Why
38:30 Who Inspires Me Right Now