The Marketing Mentor Podcast

In the next episode in this "Where are they now?" series, I looked back with programmer, Alan Seiden, who explains how he used an advanced content marketing strategy to go from reluctant solopreneur to now sought-after speaker and founder of The Seiden Group, a small technical firm. So if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you've ever wondered what makes a piece of content go viral, today's episode is for you. I'm talking to b2b content and case study copywriter, Wendy Jacobson, about what happened when her post went viral on LinkedIn. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you need confidence, this episode is for you. Mason Harris (a.k.a. The Chutzpah Guy and author of "The Chutzpah Advantage") shares his ideas about how (and why), especially for the self employed, chutzpah is more important than confidence. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If your neck hurts from too much sitting at the computer, this episode is for you. I talked with Andrea Brody, a former graphic designer who is now a Pilates instructor who helps creatives relieve the pain she knows all too well. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you're not sure how to use LinkedIn to get the clients you want, this episode is for you. Vivek Shankar, a copywriter focused on fintech (financial technology) shares the not-so-secret strategy he used to reach his ambitious financial goal, while traveling the world to boot! And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you are an empathetic person, this episode is for you. Melanie the Marketer shares her ideas about how empathy allows her to put herself into anyone's shoes in any industry, especially her clients' customers, which can also eliminate the need for a niche. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In this special bonus episode with Jennifer Barrett, Head of Content for Fidelity, financial journalist and author of "Think Like a Breadwinner," and Lisa Mullis, a veteran copywriter and designer, we laid the foundation for the Fireside Chat that Jenn and Lisa will have in real time at HOW Design live in Boston, on Monday May 23. They'll share more secrets about how designers can earn more money, invest wisely and build lifelong wealth in Boston, May 22-24. Details at https://howdesignlive.com/

In this new episode in the "Where are they now?" series, I reminisced with multi-disciplinary artist, Ilena Finocchi, originally featured in 2001 in my first book, Self Promotion Online. She shares her most effective marketing tools and, more important, the attitude that's allowed her to avoid the "starving artist" syndrome. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In this episode with Communications Coach, Eleanor Handley and Show Director of HOW Design, Amy Conover, we talk practical strategies for presenting yourself with confidence, whether one-on-one, in front of a group or in an interview with a client or for a new job. This is part of a short series highlighting speakers at HOW Design Live in Boston, May 22-24. Details at https://howdesignlive.com/

If you want to use content marketing to position yourself as an expert OR if you're a copywriter who's not quite ready to put yourself out there, this episode is for you. Donna Jones explains how the PR tool, HARO, can help in both situations. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Are you having trouble keeping track of all the new features on LinkedIn? Not sure which ones to take advantage of? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you're a "passionate practitioner" with the "good" problem of too much work, this episode is for you. Today's guest, Sarah Durham, founder of Big Duck, has recently reinvented herself as a coach for "accidental entrepreneurs," and shares insights into growing a creative business and so much more. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you struggle with your email newsletter, this episode is for you. I talked with the very funny Michael Katz, a marketing consultant who specializes in email newsletters for professional services providers, all about Linkedin's new newsletter feature and the perennial question (from writers and non writers alike): what the heck should you write about? If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you're sick of writing proposals that go nowhere, for prospects who seem really excited, then crickets, this episode is for you. Web designer, Mary Maru explains how she uses her qualifying process as "a gate and a magnet," a way to keep out the prospects who aren't a good fit, while attracting the ones who are. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you can't bring yourself to reach out to strangers, even though you know it's the best way to get the best clients, this episode is for you. In this conversation, Chris Haviland, a scientist and copywriter, outlines in detail the 4-step campaign she's using to fill her pipeline with clients and projects she loves. So if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If your emotions are a bit out of control, this episode is for you. By popular demand, it's Part 3 of my conversation with Kelly Campbell, Conscious Leadership Coach for agency owners and host of the Thrive podcast. We picked up the conversation about what I call "fake feelings." I even gave an example of my own. So if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

How do you know when to trust yourself and what are the right decisions for your business? That's just one of many topics covered in Part 2 of my conversation with Kelly Campbell, Conscious Leadership Coach for agency owners and host of the Thrive podcast. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you want to be in a stronger financial position at the end of this year, today's episode with Farnoosh Torabi, best selling author and host of the acclaimed So Money podcast, is for you. We talked about how to harness the balance between financial stability and financial freedom, no matter where you are in your career. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In this short solo episode, I share a few thoughts inspired by a book I'm loving lately, Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. It's both deep and practical at the same time, my favorite combination. Enjoy and I'll be back with much more in the new year. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In this first episode in a new series, I looked back with designer, Sharon Bending, who shares how she put her marketing machine in place, grew her business and is now, after 18 years, going "in house" for a brand new chapter of her career. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In my new chat with Terri Trespicio, we tackled confidence and chutzpah, perfectionism and impostor syndrome, practicing in public and a really interesting new idea about "disappearing into the message" (especially useful for introverts). It's all rooted in Terri's brand new book, Unfollow Your Passion: how to create a life that matters to you, which you can pre-order at unfollowyourpassion.com. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you need to be held accountable to achieve your business goals, this episode is for you. I chatted with Nancy Ruzow of Ruzow Graphics, a designer who also runs The Creatives Roundtable, an accountability group that is having a Black Friday Sale. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Is your business making you happy? And if not, what should you do? That's where I started the conversation with Kelly Campbell, host of the Thrive podcast. She shared her own evolution from agency owner to Conscious Leadership Coach for agency owners -- and so much more in Part 1 of our conversation. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Hate networking? Then this episode is for you. I talked with Susan McPherson, author of "The Lost Art of Connecting," about the difference between networking and connecting, plus how to approach this essential skill as an introvert. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

How do you know how much marketing is enough? Too much? Not enough? There's no foolproof formula but with time you will discover it for yourself. In this wide-ranging chat, Melanie the Marketer shared her "formula," plus how she uses her hourly rate to ensure profitability. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Are you overwhelmed by all the things you can do on LinkedIn? Not sure what the heck "Creator" mode is? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

What's the difference between getting clients via word of mouth and referrals? If you're not sure, this episode is for you. In my chat with Michael Roderick, host of the Access to Anyone podcast, we define our terms and talk about what makes a brand or a business "referable." See if yours is. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you struggle with the tricky client situations that come up as a self employed creative pro, this episode is for you. In Part 2 of our chat, Deidre Rienzo shared what she does (and doesn't do) to attract the best clients and to make her days efficient and productive enough to spend the bulk of her time doing what she really wants to do. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If being an "in demand" creative pro seems like a far-off pipedream, this episode is for you. In Part 1 of our chat, I talked with Deidre Rienzo about how she went from self-doubt and anxiety to mostly moments of confident action. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you suspect you've been leaving money "on the table" when negotiating project fees, this episode is for you. In my latest conversation with Jennifer Barrett, author of "Think Like a Breadwinner" (who will also be speaking at HOW Design Live in Nashville, Oct. 19-21), we talked about how exactly to ask for more -- money, that is. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If your ideal clients are marketers, this episode is for you. I spoke with Scott Miller, a 25-year veteran marketer and author of many books, including his latest, Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own), and I asked him how creative professionals should build relationships with the marketers who need them. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you often feel like a therapist to your clients, you're not alone. In this episode, I talked with Tiffany Butler, who spent 20+ years as a designer, copywriter and project manager, but often felt like a therapist to her clients too. Then she went back to school to become the real thing. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you want to make more money, the easiest way is to charge more. But how exactly do you raise your rates? And what do you say to clients without jeopardizing the relationships? Those are a few of the questions I answered in a special bonus podcast, an excerpt from my latest ebook, "Worth It: How getting good at the money talk pays off." If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Why trust your memory when you have LinkedIn, a.k.a. Your Rolodex? That's where author, speaker and Ayurveda-based health and mindset coach, Sweta Vikram, turned out when it was time to promote her new book. And boy did she hit the jackpot, proving that the help you need is often just a few connections away. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

When it comes to email lists, some people want a big one. So if you want to grow yours, today's episode is for you. I talked with Tim Huelskamp, CEO of 1440 Media, who shares a simple strategy that he used to build his list from the ground up and which anyone can do. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

There are 2 questions that trigger all the fears at once -- simple questions that your prospects and clients ask every single day. Can you guess what they are? Either way, you're going to love my latest podcast chat about them with one of my favorite guests, Terri Trespicio. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In this episode, I talked with Danielle Hughes, whose marketing is working so well that she's got too much good work with good budgets from good people. What to do? It's a good problem to have but not necessarily easy to solve. So we brainstormed solutions. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. Here's the transcript of the conversation: ilise benun As you probably know, my mantra for this podcast is about avoiding the feast or famine syndrome. Of course, famine is to be avoided for obvious reasons, but what about feast? The idea of the feast is appealing but it has problems of its own. What do you do when your marketing is working so well that you're getting more good work from good people with good budgets than you can handle? Should you grow? Should you delegate? Should you hire an employee, or simply raise your prices? These are just a few of the questions I tackled with Danielle Hughes, who is in this enviable position. So listen and learn. ilise benun Hello Danielle. Welcome back to the podcast. Danielle Hughes Thank you, ilise, I'm excited to be a twofer. ilise benun Exactly. And before we talk about what we're going to talk about, please give your most current elevator pitch. Danielle Hughes Sure, I mean it's always a work in progress, but my name is Danielle Hughes. I am the self proclaimed Chief Personality Officer of More Than Words Marketing, and I help individuals and institutions bring more of themselves into their messaging through what I call creating your genuine personality brand. ilise benun Beautiful, and that's been evolving and growing over the last couple of years that I've known you and it's been very exciting to see that because, you know, when we first got to work together, you were doing mostly copywriting. Right? Danielle Hughes Correct, yes. And very much just a freelancer, didn't even have the business at that time. ilise benun And as many people know, the way I decide who's gonna be on the podcast is based on ideas. Basically, if someone comes to me with a really good idea, I generally say yes, especially if it's relevant to my listeners, who are creatively self employed people. So you came to me with an idea. What is your idea, Danielle? Danielle Hughes So it's funny because I always listen to your podcasts, and you always talk about, your thing is about getting out of the feast or famine cycle. And I had this thought about what happens when it's all feast. And what do you do with that? It's something that I think we all kind of dream of, like, "Wouldn't it be great if I just have this steady flow of work that's pouring in all the time?" But what happens when that work is maybe too much or too good and what do you do with that? What do you do when you're just feasting all the time, and there's an endless feast? ilise benun And so maybe before we get to that. Tell us a little bit about how you got to all feast. What kind of marketing, are you doing, that is generating the feast. Danielle Hughes So a few things. I would say I am a constant networker. I have toned it down a little bit, but most people who follow me know that last year I had 240, face to face, or virtual face to face meetings during the pandemic. I'm in several networking groups. And I think that all of these relationships that I've been cultivating and the way that I position myself have just really started to pay off in recognition and awareness. And you know it's about relationships, right? So now I have this trust that people want to refer me for work. So that's one. The second piece is my newsletter which goes out twice a month, and allows me to stay in front of my audience, but more importantly it allows me to have a distinct point of view that really seems to be resonating with people. I think it's funny that "personality brand" was one of these first blog posts or newsletters that I wrote when we first started working together. It was just a concept. It wasn't meant to be my brand. And it's taken on a life of its own now and I feel like it's taken, two, three years for that to get into the ether, and for the world to start recognizing it. So I think it's the combination of networking and outreach that's kind of created this windfall of people coming to me with work all the time. ilise benun So, again, I have a few more questions before we get to the feast part, because what you just described is two of the three main marketing tools in the Simplest Marketing Plan: the strategic networking, and the high quality content marketing, which is your newsletter. I've been talking a lot with people lately about email newsletters and I constantly get the question about how often and how long. And in general, my answer is monthly is plenty and quarterly is a minimum; and shorter tends to be better. But yours works, obviously, and it's every other week and it's long, so talk a little bit about what works for you in t

This episode is especially for women (although the men may learn a little something too). My guest, Jennifer Barrett, a financial expert and author of the new book, Think Like a Breadwinner: a wealth-building manifesto for women who want to earn more (and worry less), shared some important ideas about how we can adjust our mindset to take better care of ourselves, in business and at home. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. Here's the transcript: Ilise Benun When I heard the title of Jennifer Barrett's new book, I knew I had to have her on the podcast and I couldn't even wait to read the book first. It's called "Think Like a Breadwinner," and it made so much sense to me on so many levels that I am thrilled to share this conversation with you. We talked about what that breadwinner mindset is why women are not socialized to take responsibility for themselves, and the role that confidence plays in all of this. That's a thread that is woven into almost everything I'm thinking about and teaching these days. So listen, and learn. Hello, Jenn, welcome to the podcast. Jennifer Barrett Thanks so much for having me. My pleasure. I'm Jennifer Barrett, and I'm the chief Education Officer at Acorns, which is a saving and investing app with about 9 million users and counting. And I'm also the author of the new book, "Think Like a Breadwinner," which is a wealth building manifesto for women who want to earn more and worry less well. Ilise ...and who wouldn't want that? Very cool. And full disclosure. I have not read the book yet. But I can't wait to and I just wanted to have you on even before I read the book, because I love the title. And I loved your TED Talk. And I loved the conversation that we had. And I just feel like there's a lot we can talk about. Maybe after I read the book, we'll do a part two, based on what I found there. But let's begin by talking about the title of the book, think like a breadwinner, what does that mean to you? Jenn Well, thinking like a breadwinner really means making the kinds of money choices that will ensure you can support yourself throughout your life, and maybe others too. And one key element of that is investing to build wealth. And you know, for most women, we have not been taught or encouraged to invest or even really given the message of how critically important that is. So that's a big part of it. And then even, if you step back, I mean, even though more women than ever before are moving into the main earner or breadwinner role, we are still being socialized for the most part not to think of ourselves as breadwinners, as wealth builders. And that is to our detriment. So even if we end up in that role, we often feel unprepared. And either way, we're really missing out on reaching our full earning and wealth building potential, if we don't think of ourselves in those terms, and really focus on not just earning enough to pay the bills, but building enough wealth to support the lives that we want. Ilise I'm inclined to kind of use myself as the example here, and maybe tell you a little bit about my take on this from my past. Maybe you can comment and support it with some ideas, and keeping in mind that my listeners are for the most part, self employed creative professionals. One of the problems I have with a lot of the money, tips and guidance that's out there, especially for women, is that it's all about having a job and negotiating salaries. And I have a big chip on my shoulder about that. So I'm constantly trying to translate it all for the self employed woman who actually is in a position to do more than I think she would be able to do in a job. Do you agree with that? Jenn I would agree, I think that there are still some very real external barriers within corporate America to women, you know, women who are ambitious, and who want to move up the ranks, and especially if we want to do that, and also have a family. So it's not just the socialization that we get, but it's very real barriers in terms of workplace bias in terms of women being paid and promoted less and in terms of policies that really reinforce those outdated assumptions. And I think what you see and what we're seeing right now is that a lot of women are leaving corporate America and becoming solopreneurs entrepreneurs, small business owners, because there's more freedom there. There's more possibility, the sky's sort of the limit. And not only that, but what I saw when I interviewed a lot of them is that we then create the kind of companies that we wish we were a part of. We learn from our experience in corporate America, that's where we started. And we try to do better when we create our own company. So I think a lot of these women led companies are really leading the way in creating a more inclusive workplace culture and a better balance between life and work and will ultimately create a model that I hope the re

Now that video calls are the default for any meeting, what's the etiquette for who does and doesn't put their video on? I chatted about this with my longtime friend and supporter, Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals. If your goal is to increase billable hours and improve accountability, try their new "freelancers" account — it's free at https://www.functionfox.com/free/ (after you listen to this episode, of course). If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you shy away from marketing yourself because you can't stand how corporations market to you, this episode is for you. In today's conversation, Andy Didorosi, Head of Marketing for Basecamp, shares his ideas about how to bring your heart and soul into your own marketing, and so much more. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If a lack of confidence is preventing you from getting your business off the ground, this episode is for you. In today's conversation, Helen Conway, former judge turned wellness coach for lawyers, describes how working on her web site and putting her marketing tools in place gave her the confidence she lacked and propelled her new business forward. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you're struggling to find your niche, this episode is for you. It may help you find yours, it may help you simply relax about the whole niche question, and maybe both. (Fingers crossed.) In today's episode, Pam Foster and I also discuss popular niches for 2021 and, of course, the right way to pronounce the word! If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

You know that LinkedIn is where the clients are. And you know you should be spending more time there. But you just don't know what to do or where to click first. Well, it's time to set that overwhelm aside and get on the train to opportunity. All it takes is 10-15 minutes a day. In today's episode, Melanie "the Marketer" Deardorff and I discussed the best way to spend it. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you love learning, this episode's for you. I talked with podcast fave, veteran creative professional and photographer, Michael e. Stern, about how to take action and learn something new as a way out of a slump. If you like what you hear, write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you've ever dreamed about making money while you sleep, my conversation with Jill Anderson of Jill Lynn Design will wake you right up. Jill is a web designer and long time Marketing Mentor client who has just released her first product, The Client Onboarding Toolkit, and in our recent chat, she who opens up about the nitty gritty of her experience. We'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you want to kick off 2021 feeling more self-assured about money, you'll love my new conversation with writer and speaker, Terri Trespicio, whose confidence about money is downright contagious! In our recent chat, she explains why she's sworn off retainers (and why she thinks they're dangerous), how she learned to stop giving away her ideas, why she's making more than those who "cling to their rates" and what any of this has to do with ice sculptures and chocolate fountains! And we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you've been meaning to start (or restart) your email newsletter, this episode is for you. Sarah Pike, of FreeFall Laser, a specialist in laser cutting for artists and designers, shared her process and the mindset that's turned her email newsletter into one of her most effective marketing tools. If you like what you hear, read the case study about how Sarah learned to take more control over the growth of her business. And we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you want to stop wasting time on clients who are not ready to hire you, we have just the trick. Let them marinate until they are ready. But how do you do that? And isn't that kind of passive? Those are just a few of the questions Melanie "the Marketer" Deardorff and I discussed in today's episode. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you love words and want to read all day and make money doing it, this episode is for you. Jennie Nash, book coach and founder of Author Accelerator, joins me to discuss what is a book coach and who is best suited to become on. For more details and to watch Jennie's companion video, go to https://www.bookcoaches.com/marketingmentor. We'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you are among the 70% who struggle with Impostor Syndrome, this episode is for you. Dr. Valerie Young, the leading expert on the topic, joins me to discuss why it afflicts so many men and women (especially creatives) and what you can do about it. We'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.