209 Making Channel Sales Work by Marcus Cauchi
The Marketing Book Podcast · Douglas Burdett
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Show Notes
Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi
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https://www.salesartillery.com/marketing-book-podcast/making-channel-sales-work-marcus-cauchi
Create a World-Class Third-Party Selling Program!
A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.
Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!
Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalise it,or you are aiming to create your ¬ first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up—this book has been written with you in mind.