190 The 4A's of Marketing by Jagdish Sheth
The Marketing Book Podcast · Douglas Burdett
August 31, 201854m 44s
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Show Notes
"The 4 A's of Marketing: Creating Value for Customer, Company and Society" by Jagdish Sheth and Rajendra Sisodia
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https://www.salesartillery.com/marketing-book-podcast/4-a-marketing-jagdish-sheth