
My 6-Figure, 100% Asynchronous Course Launch Debrief
The Mariah Coz Show · Mariah Coz
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
I recently wrapped up a 100% asynchronous launch where we did 6 figures in sales without live webinars, live streams, being on video or calls.
It certainly wasn't our biggest launch, we've had plenty of $500k++ launches by using our Launch Your Signature CourseⓇ and Iconic Virtual Events strategies (you can find all of our launch strategies inside Profit Architecture.)
But it was a really great experiment to try something 100% async and be a model for some of our clients who need this level of flexibility to work around their creative constraints. If you're in a chill low energy season, or can't do a lot of live stuff for any reason, an async launch can be really lucrative and strategic, designed to fit into your life and schedule.
➡️ Read the full blog post here
In this episode:
-
What is a 100% "asynchronous" launch and why you might want to experiment with one
-
The pros and cons of doing a fully async launch vs. a hybrid launch with live elements
-
Truth bombs about the reality of what to expect if you do try an async launch
-
Why your launch success has very little to do with the actual 5-7 days of your cart open
-
The #1 thing that *actually* determines the success of your next launch
-
What my asynchronous launch looked like, pre-launch, recorded webinar, how many emails I sent etc
-
The results of this launch
-
Honest reflections on if I would do it this way again, or what I would change next time
-
Lessons learned that you can apply to your next launch, async or live!
-
Answering your biggest questions about how much time it saved me, what the launch window felt like, and more
Resources + Links:
-
Join the waitlist - www.mariahcoz.com/waitlist/
-
Visit the site - www.mariahcoz.com
-
Blog - www.mariahcoz.com/blog
-
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here