How To Send a "Why Didn't You Buy?" Survey (with Templates!)
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode, I'm sharing what a "Why Didn't You Buy?" Survey is, why you should use them, how to put your own together - along with the email and survey templates to make it easy for you to implement today!
Whether you just had a live launch or have an evergreen funnel for your course, program or digital product, you should be asking non-buyers why they chose not to join you so you can gather helpful feedback. You can do the Why Didn't You Buy survey as a post-launch survey, or add it to your evergreen funnel sequence after the sales window.
Use the examples and templates provided below and send your own today!
➡️Would you do me a favor real quick? If you chose not to join us for the most recent Profit Architecture intake, I would love to know more about your decision in this 2-minute survey right here: https://airtable.com/shrMdxZGB7EIhi5Q0
Your feedback helps guide what we create for you - including free workshops, how-to guides, podcasts, our paid programs and more. Thank you in advance! In this episode, we discuss:
-
Why you should send a "Why Didn't You Buy?" survey either after your live launch or after your sales sequence in your evergreen funnel
-
How to take the helpful feedback and update your sales process and assets
-
Why it's key to use discernment when reviewing responses and my personal experience with "hard to hear" feedback
-
The survey questions I ask and why (and the 1 question I added this time that I don't normally ask)
-
The simple template I use to email the survey to our audience
-
Your next steps to implementing a WDYB survey into your post-launch process and funnels!
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM: Amazon Music/Audible
Spotify VIEW THE SHOW NOTES: https://www.fearlessceo.co/blog/post-launch-survey
SUBMIT YOUR QUESTION: https://www.fearlessceo.co/podcast