S11 E01: John Gerhardt, Global Creative Director at Moët Hennessy
The Luxury Item with Scott Kerr
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Show Notes
Scott Kerr sits down with John Gerhardt, global creative director at Moët Hennessy, the wines and spirits business of luxury giant LVMH. Gerhardt, a TIME Magazine "Design 100" honoree when he was at luxury retailer Holt Renfrew, discusses his role as the Moët Hennessy brand lead and partnering with the twenty-seven Maisons, how Moët Hennessy is re-evaluating its creative approach in a challenging market, and how its heritage brands are speaking to a new generation of drinkers. He also talks about the strategies behind some of the rebranding and new product efforts he's been involved in. From refreshing the Chandon sparkling wine brand, to rebranding a 200-year-old French vineyard to launching MH's first-ever cocktail bar in Paris. Plus: What the luxury fashion industry can learn from high-end wines and spirits
Featuring: John Gerhardt, Global Creative Director at Moët Hennessy (lvmh.com/houses/wines-spirits)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
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