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S03 E07: David Kellie, Chief Executive Officer of the Natural Diamond Council

S03 E07: David Kellie, Chief Executive Officer of the Natural Diamond Council

Scott Kerr talks with Natural Diamond Council CEO David Kellie about how the $80 billion diamond industry is regaining its sparkle thanks to stuck-at-home consumers and "emotional asset" seekers. He also discusses how the pandemic ignited new and faster w

The Luxury Item with Scott Kerr

April 13, 202139m 48s

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Show Notes

Scott Kerr talks with Natural Diamond Council CEO David Kellie about how the $80 billion diamond industry is regaining its sparkle thanks to stuck-at-home consumers and "emotional asset" seekers. He also discusses how the pandemic ignited new and faster ways of doing business, the importance of understanding consumer sentiment, the radical digital transformation of the diamond industry, and the NDC's new program offering $1 million to BIPOC designers. Plus: New insights on why Millennials and Gen Z are buying diamonds Featuring: David Kellie, Chief Executive Officer of the Natural Diamond Council (naturaldiamonds.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting Email: [email protected] Newsletter: brilliantcut.substack.com

Topics

luxurymarketingbrandingadvertisingaffluentmillennialsgenzstrategy