
S02 E10: Patrick Knowles, Founder of Patrick Knowles Designs
Patrick Knowles, one of the world's leading luxury yacht designers, talks with Scott Kerr about what the ultra-wealthy are dreaming up for their vessels as the pandemic has brought about a spike in yacht sales. Patrick discusses why billionaires are buyin
The Luxury Item with Scott Kerr
November 17, 202059m 18s
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Show Notes
Patrick Knowles, one of the world's leading luxury yacht designers, talks with Scott Kerr about what the ultra-wealthy are dreaming up for their vessels as the pandemic has brought about a spike in yacht sales. Patrick discusses why billionaires are buying bigger boats, how the pre-pandemic in-person design process has shifted to video and yielding more "concise" results, and why wealthy Millennials have a "disposable luxury" mindset when designing their yachts. Plus: Knowles shares why he hasn't been asked to design yachts with Amazon Alexa built into them.
Featuring:
Patrick Knowles, Founder of Patrick Knowles Designs
Host:
Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that builds and reimagines brands in changing times.
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Topics
luxurymarketingbrandingadvertisingaffluentmillennialsgenzstrategy