S02 E06: Jeff Carvalho, Co-Founder of Highsnobiety
Highsnobiety co-founder Jeff Carvalho talks with The Luxury Item's Scott Kerr about how streetwear and sneakers have not only infiltrated luxury fashion, but became it. Carvalho discusses Highsnobiety's recent capsule collection with H&M, the luxury i
The Luxury Item with Scott Kerr
September 29, 20201h 1m
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Show Notes
Highsnobiety co-founder Jeff Carvalho talks with The Luxury Item's Scott Kerr about how streetwear and sneakers have not only infiltrated luxury fashion, but became it. Carvalho discusses Highsnobiety's recent capsule collection with H&M, the luxury industry's retreat from tailored menswear back to streetwear due to the pandemic, the history of luxury's love affair with street fashion, and how the Highsnobiety business model and content have evolved since it launched in 2005 as a niche sneaker blog. Plus: Why achieving cultural credibility is a must for today's young luxury consumers
Featuring:
Jeff Carvalho, Co-Founder of Highsnobiety
Host:
Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
Follow Us:
Twitter @theluxuryitem
Email: [email protected]
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Topics
luxurymarketingbrandingadvertisingaffluentmillennialsgenzstrategy