S01 E01: Chris Olshan, CEO of The Luxury Marketing Council
On the first episode of The Luxury Item podcast, Chris Olshan, CEO of The Luxury Marketing Council talks with Scott Kerr about how the organization started and evolved to address today's challenges in the luxury space. They discuss the transformative impa
The Luxury Item with Scott Kerr
September 17, 201941m 40s
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Show Notes
On the first episode of The Luxury Item podcast, Chris Olshan, CEO of The Luxury Marketing Council talks with Scott Kerr about how the organization started and evolved to address today's challenges in the luxury space. They discuss the transformative impact the 2008 financial crisis had on luxury goods and luxury shoppers, and the key to decoding the Millennials mindset. Olshan also shares what he believes will be the biggest disruptor in the luxury industry in the next few years — and what heritage brands can do to stay relevant. Plus: Chris Olshan reveals the one luxury item he would have if he were stranded on a desert island. Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: [email protected]
Topics
luxurymarketingbrandingadvertisingaffluentmillennialsgenzstrategy