Jacob Peters co-founder of Superpower: The Psychology Behind Success and the Subconscious
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Show Notes
Jacob Peters, co-founder and CEO of Superpower, joins The Luba Show.
We talk about the mindsets that push founders forward, how childhood shapes ambition, why he believes the body is a data system, and the role of delusion, intuition, and “vibes” in building a generational team. Jacob also opens up about personal transformation, transcendental meditation, and what he’s learned about co-founders, hiring, and consciousness as a performance edge.
I always have such a wide range of conversations with Jacob and this one was a treat.
In this episode, we discuss:
• The subconscious “pre-prompts” that quietly drive founders
• Clean vs. dirty fuel: why ambition built on insecurity breaks down
• Why Superpower hires like a cult, and how he built a 40-person team with extreme ownership
• Interoceptive awareness and using your body as an intelligence system
• How to evaluate co-founders through intuition, energy, and pattern recognition
• The role of delusion, confidence, and narrative in recruiting and fundraising
… and much more
Highlights:
(00:00) Jacob Peters
(02:22) Jacob's Journey: From Childhood to Consciousness Expansion
(05:24) The Power of Subconscious Awareness
(08:07) The Role of Interoceptive Awareness in Health
(13:51) Jacob's Entrepreneurial Beginnings with Legos
(19:25) From Legos to Technology: Early Ventures
(21:20) Building Communities and the Birth of Commsor
(24:30) Co-Founder Relationships
(28:10) Tuning into Gut Feelings and Vibes
(32:39) Creating a Conscious Company Culture
(38:00) Volatility as a Feature in Company Culture
(39:42) Building a Mission-Driven Team
(40:21) Solving the Cold Start Problem
(41:34) Empowerment and Ownership in the Workplace
(41:47) Recruiting the First Few Key Members
(44:06) The Role of Delusion in Success
(47:38) Introspection and Self-Improvement
(01:06:03) The Genesis of Superpower
(01:10:57) Personal Mission Statements
(01:17:47) Choosing Investors and Stakeholder Alignment
(01:21:13) Founders and Future Aspirations
Links
Jacob
X - https://x.com/J__Cub
Linkedin - https://www.linkedin.com/in/jacobdpeters/
Luba
Linkedin- https://liniked.com/in/yudasinal
Instagram - https://www.instagram.com/lifeoflubaa
X - https://www.twitter.com/LubaYudasina