Chris Smith: Author of The Conversion Code, How To Stop Chasing Leads and Start Attracting Clients
Chris Smith is the cofounder of Curaytor (an Inc. 500 fastest-growing business). According to the American Marketing Association, Chris one of the four best marketers under 40. His new book, The Conversion Code: Stop Chasing Leads and Start Attracting Clients, is taught at colleges like Johns Hopkins University. This conversation covers challenges facing marketers today, how to find lucrative new channels to get your message out there and grow your distribution, staying ahead of the curve and finding new marketing experiments, mistakes to avoid while trying to grow your business, the importance of generating inbound demand, and as always much more.
The Louis Shulman Podcast · Louis Shulman
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Show Notes
Before Curaytor, Chris worked for 2 billionaires, a billion-dollar publicly traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.
Connect with Chris:
→ Chris on LinkedIn: https://www.linkedin.com/in/conversioncodechris/
→ Chris on Instagram: https://www.instagram.com/chris_smth/?hl=en
→ Read Chris's Book, The Conversion Code: https://www.amazon.com/Conversion-Code-Chasing-Attracting-Clients/dp/1119875803#:~:text=In%20The%20Conversion%20Code%3A%20Stop,that%20are%20easier%20to%20convert
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com