139: Bootstrapping LadyBoss into a $43M/Year eCommerce Giant with Kaelin Poulin
The Lifestyle Investor - Investing, Passive Income, Wealth · Justin Donald
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Show Notes
Kaelin Poulin and her husband Brandon used their last $1,000 in savings to launch LadyBoss – a women’s weight loss brand that they scaled into a $43M eCommerce giant. The business became the 4th fastest growing privately held company in America in 2019 and was eventually acquired by Russel Brunson, founder of ClickFunnels.
After selling LadyBoss, the couple decided to launch Enterprise CEO, which helps 7 and 8-Figure founder-led businesses operate more efficiently, boost profits, and scale without breaking or burnout.
The pair have personally built marketing, sales, service, support, IT, HR, and finance teams that have generated over $200M in combined revenue through multiple D2C verticals and channels including consumer packaged goods, high ticket coaching, apparel & accessories, digital products, webinars, courses, live events, and book sales.
In this episode, you’ll learn:
✅ The story of how Kaelin and Brandon went from not being able to afford groceries to starting and scaling LadyBoss from their living room into an 8-figure per year eCommerce brand.
✅ How to shift your mindset, build confidence in yourself, and will into existence unimaginable goals.
✅ The process for getting acquired, including the non-negotiable terms that Kaelin put in place to make sure she was able to live life on her terms.
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Show Notes: LifestyleInvestor.com/139
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