Episode 78 – Mission is NOT the Why with Patrick Jinks
In this short episode, Patrick challenges the conventional wisdom that says an organization’s mission is its ‘why’. Patrick makes the case that mission is the ‘what’ — not the ‘why’. Mission is the charge, and it should be simple, clear, limited in scope, and measurable.
The Leadership Window · Dr. Patrick Jinks
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Show Notes
In this short episode, Patrick challenges the conventional wisdom that says an organization’s mission is its ‘why’. Patrick makes the case that mission is the ‘what’ — not the ‘why’. Mission is the charge, and it should be simple, clear, limited in scope, and measurable.