279. One Big Course or Many Smaller Ones? Here's How to Know
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Show Notes
What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀
I'm answering a listener question that challenges everything the big-name gurus tell you about course creation. Anthony and Melinda from Grow My Salon Business are doing something most experts would say is "wrong" - they have multiple courses instead of one massive signature program.
But here's the thing: they might actually be onto something brilliant. The real question isn't whether you should have one course or many - it's understanding your customer journey and building strategically around what your audience actually needs.
🔥 In This Episode:
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Why the "one signature course" rule might be limiting your growth
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The critical difference between solving problems and selling identities
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When sequential vs. parallel courses make sense for your business
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How to optimize your first funnel before creating new ones
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Salome
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