Redesigning a Legacy Brand with Levi’s CEO Chip Bergh
Levi’s blue jeans have evolved from work uniforms for gold miners to fashion pieces for consumers around the world. Hear from Chip Bergh, Levi Strauss & Co. CEO, on how the iconic brand has remained relevant in retail by navigating changes in style, innovating its manufacturing process, and facing challenges from athleisure wear head-on, all while staying true to the company’s core values. Bergh spoke at CNBC’s “Evolve” Conference in Los Angeles.
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Show Notes
Levi’s blue jeans have evolved from work uniforms for gold miners to fashion pieces for consumers around the world. Hear from Chip Bergh, Levi Strauss & Co. CEO, on how the iconic brand has remained relevant in retail by navigating changes in style, innovating its manufacturing process, and facing challenges from athleisure wear head-on, all while staying true to the company’s core values. Bergh spoke at CNBC’s “Evolve” Conference in Los Angeles.
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