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Mattel’s Next Generation Of Play with Ynon Kreiz

Mattel’s Next Generation Of Play with Ynon Kreiz

Ynon Kreiz, CEO of Mattel, on how his company is revitalizing its brands, overhauling key franchises, and stepping into the TV and film world

The Keynote by CNBC Events

August 11, 202220m 17s

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Show Notes

Ynon Kreiz, CEO of Mattel, on how his company is revitalizing its brands, overhauling key franchises, and stepping into the TV and film world Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Topics

opportunityfilmmakersmetaverseworldbiglicensingbarbieconsumersbusinessapproachbrandsproductmattelynon kreiztoyscreativeevolvemovieevolve globalgamescompanyfranchises