Vitae London
Turning the tables on what a watch brand can be
The Jump · Virgin StartUp
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Show Notes
One founder's mission to rethink what it means to be a modern fashion brand. Vitae London founder, William Adoasi, born and raised in South London, had big dreams to make owning a watch a sign of the world you want to live in, rather than your own personal wealth. He sold a watch to Richard Branson live on stage, and he's just getting started.
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