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Show Notes
March 2025, Talking points:
Social media landscapes and TicTok success
Vanity metrics vs real sales
Reframing competition (other small businesses should be allies)
Scientific approach to testing changes vs feeling it
Picking a strategy
Authenticity and consistency as a marketing strategy
Matt’s current focus: Concerted effort around marketing to grow sales and stress test staff and process (then to fix what breaks) - Follow @thebeardedpigau & thebeardedpig.com.au
Zac’s current focus: Sort out level 2 blogs and website flow, upload counseling promotion video, start hot and cold outreach - Follow @zacpphillips & zachary-phillips.com