Show Notes
In light of the recent social media movement, #MeToo, Children of the Street Society and Cossette want to bring awareness to the male-dominated issue rather than the victims themselves by educating youth on what sexual abuse looks like and challenging young males to find their voices.
The campaign includes interactive school posters and transit shelter ads that encourage passersby to use their phones to scan Snapcodes. The scanned code will show a custom Snapchat filter, which overlays on a subject, encouraging everyone to speak up against sexual abuse and bring awareness to dangers of online exploitation. Attached is a pdf that demonstrates the filter in use.
Guest: Maura Fitzpatrick - Fundraising Manager
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