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New Research on Smart Phone Shopping

New Research on Smart Phone Shopping

The Jill Bennett Show · CKNW / Curiouscast

August 19, 201710m 47s

Show Notes

New research suggests when you are on your smartphone you're more likely to buy items and products that make you feel good.  If you're on your desktop computer, you tend to make more informed and practical decisions on buying.

Guest: Ying Zhu, Faculty of Management Assistant Professor

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