The Jedburgh Podcast

Liza Huber is the founder and CEO of Sage Spoonfuls, a healthy and simple solution to making your own baby food. Fran Racioppi travels home to suburban Boston to meet Liza to discuss creative financing to retain equity, transition from acting to manufacturing and how an order from Buy Buy Baby launched the brand to a new level. Liza also discusses her son's diagnosis with Cerebral Palsy and what it taught her family about finding solutions when you won't take no for an answer. Liza starred on NBC's hit daytime television show Passions. Today Sage Spoonfuls is available in Buy Buy Baby, Pottery Barn, Target, Walmart, Bed, Bath & Beyond and on Amazon. Liza is one of Forbes “Female Entrepreneurs Rocking The World." Learn more about Liza at sagespoonfuls.com and @sagespoonfuls and @lizahuber. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Why as parents we research the best of everything until it comes to solid food. (5:51)-Liza shares her emotional story of giving birth to her son Brendan, who was born premature and with Cerebral Palsy. (9:07)-Sage Spoonfuls started as a cookbook and storage jars; Liza’s launch plan very quickly put them in Buy Buy Baby propelling the brand into the market. (15:25)-Fran challenges Liza to break down her process for scaling Sage Spoonfuls across people, process and technology. (19:31)-Liza shares her lessons in accountability and how not focusing on verifying the details resulted in cost overruns and lost productivity. (22:02)-Creative financing is imperative for entrepreneurs to raise capital without giving up equity; Liza shares methods she has leveraged to fund the business. (33:43)-Liza discusses the importance of fear, failure and how to make your mistakes early and inexpensively. (42:30)-Liza shares her favorite memories of daytime TV, her four lessons for starting your own business and her assessment of current economic policy on small businesses. (48:25)Quotes: -“There really must be a better way for busy parents to provide the healthiest food possible for our children.” (7:19)-”The point was just to keep him alive.” (9:22)-”I am the epitome of the true entrepreneur who just builds the plane as she flies it.” (15:58)-”Right from the get go I knew that I wanted to remain 100% owner.” (20:11)-”Don’t ever take your finger off the pulse of every single level of your business.” (23.21)-”Try to keep your mistakes as inexpensive as possible.” (42:57)-”You have to fall in love with failure, because failure is how we learn.” (46:03)-”There’s never gonna be a day without problems. And there’s never gonna be a day without a little success.” (47:23)-”Keep it to yourself…launch, land and expand as fast as you can.” (55:54)-”There is no one solution when every single link in the chain is broken.” (1:02:18)Liza’s three daily foundations to success:-Commit to the critical task list-Do the thing you would do if you had 20 seconds of wild courage-Put away the phone and spend time with the kidsThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

There’s solace in being on the water. met. Sailahead is a Veteran Service Organization that’s changing lives. For this episode Fran Racioppi traveled to Centerport Yacht Club for Sailahead’s annual event of over 150 people, almost 40 boats and Veterans spanning every conflict from WWII to today. Fran sat down with Kilian, Sean and Jenny Duclay who started Sailahead to bring Veterans the healing power of the water, bring awareness to PTS and Veteran Suicide, and to honor our mates.He also shared a moment with the The Day Family, who’s son Ryan served as an Army Ranger, deployed multiple times to Afghanistan, and died by suicide as he struggled with the emotional toll endless conflict takes on us. Finally, Fran talked the oath we have to each other with a group of Army Rangers who never sailed before joining Sailahead.It’s time to stop Veteran suicide. It’s time to accept and acknowledge that it's ok to not be ok. Learn more about Sailahead at sailahead.org and on social media @sailahead. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Sailahead was started by 16 year-old Kilian and 14 year-old Sean after taking a Vietnam veteran sailing in the winter. (5:30)-Sailahead operates under three pillars: using the ocean as a healing power, raising awareness for Veterans’ Mental Health, and to honoring Our Mates. (8:30)-Sailing provides Veterans an outlet to build and work on a team, learn new skills, and regain some of the competitive atmosphere lost when they leave service. (29:30)  -Fran and Jim, Linda & Justin Day share their memories of Ryan, his legacy and why Veterans struggle with being able to turn off. (31:23)-Jim shares the importance of the phrase “we live with it” and how we must accept what has happened to be able to move forward. (40:26)-Linda explains how the concept of “it’s ok to not be ok” allows for respect and perspective in finding and accepting help. (42:25)-Fran sits down with Ron, James and Mike; three former Army Rangers, to discuss the importance of community both in the military and post-service. (50:46)Quotes: -”For 20 years he’d been going to therapy to treat his PTSD and that was the best therapy that he’d ever had.” (7:06)-”If 22 lives are lost a day, there’s not just 22 people who are suffering.” (10:36)-”An immediate goal is spreading that awareness and making sure people understand that they are not alone.” (25:35) -”We don’t just want to take someone for a boat ride. We want them to gain a new perspective on life.” (28:15) -”To see this happen because of some part of his being, not being satisfied, and not be able to turn off the energy that was put into him by the military is a travesty,” (34:00)-”This never ends…as time goes on what you have to do is learn to live with it. There Is no other choice.” (40:35)-”It’s easy to fall into the pit of emotion that comes with loss. It’s what you do with it after it happens.” (41:30)-”It’s ok not to be ok…but it’s not ok to keep it to yourself.” (1:05:32) This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

Seth Goldman spent 24 years building Honest Tea from an idea to a leading global beverage. But on May 23 Coca-Cola announced they were discontinuing the brand citing supply chain and COVID-19 impacts. Over the last few years he launched Eat the Change and PLNT Burger, extending a career that has been spent providing us with a healthy - and environmentally friendly - choice in what we consume.  For this episode Fran Racioppi asked Seth to Jump In to discuss Coke’s decision, what he learned from building a brand that changed the way we drink, the rapid growth of PLNT Burger and which mushroom jerky and carrot chews to try first. Seth’s not done with tea yet. He’s fighting back to refill the hole the loss of Honest Tea will create in the market as he just announced the launch of Just Ice Tea - coming soon to a store near you. Learn more about Eat the Change and PLNT Burger at eatthechange.com and PLNTburger.com - and on social media @eatthechange & @plntburger. Find more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here. Subscribe to us and follow @jedburghpodcast on all social media. Highlights:-PLNT Burger is now in 12 locations; 10 located in Whole Foods and two new stand alone locations in New York City. (4:30)-Seth explains the importance of democratizing healthy eating options and making it available to all consumers. (6:45) -Coca-Cola has decided to discontinue Honest Tea (the brand Seth built from scratch) citing supply chain issues and further investment in Gold Peak. (8:19)-Seth explains how the market opportunity, producers and consumers still exist for a brand like Honest Tea. (9:03)-Seth is launching Just Ice Tea to fill the gap being left by the closure of Honest Tea and explains the theory behind the name. (10:50)-Fran asks Seth to share the lesson from Honest Tea. (15:01)Quotes:-”I love healthy and wealthy consumers; but that’s not the goal of the businesses I run.” (6:03) -”We’ve got to make these products taste great, be price accessible and fun.” (6:32)-”A small group of business people decided that shouldn’t be around anymore. It doesn’t mean the market opportunity disappeared.” (9:03)-”That’s how we have to respond; because we know the market opportunity is there.” (10:31)-“All the core ingredients…the tea and the sweeteners…will be fair trade certified.” (11:26)-”There’s no downside to acting on the things that you believe in.” (15:25) -”There is such a thing as Karma in business.” (16:36) This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.

For an update on the war in Ukraine, Fran Racioppi Jumped In with Daniel Elkins, CEO of Special Operations Association of America and our guest from Episode 33,  where we covered SOAA’s mission, his career as a Green Beret in the Special Forces, SOAA’s commitment legislative advocacy and their work supporting Afghan refugees. SOAA just signed an agreement with the Ukrainian government to train their soldiers in basic combat fundamentals. They are one of the first non-profits to be authorized to officially train the Ukrainians and they’re working on US government approval right now. Daniel and Fran talk Ukraine, SOAA’s efforts in the region and the toll the war is taking on the people. We also circle back on Afghanistan, SOAA’s calls for a full investigation and what they are doing to continue to support Afghan refugees. Learn more about SOAA and get involved at SOAA.org. Follow them on social media @soaaorg. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here. Subscribe to us and follow @jedburghpodcast on all social media. Highlights:-Daniel credits his time serving at the US embassy in Ukraine for his dedication to the Ukrainian people and their fight (5:02)-To meet the demand for soldiers, Ukraine was forced to reduce its basic training time to under a week for new soldiers. (7:37)-SOAA is following a deliberate certification process to ensure they are fully authorized by the US government to conduct training of the Ukrainian forces. (9:40)-SOAA is calling for a full investigation into the Afghanistan withdrawal and the lasting affects on the Afghan refugees. (14:41) Quotes:-“When everything kicked off I knew we were going to be a part of it.” (5:53)-”That’s really what SOAA’s all about, it’s about being able to bring the ground truth back to the halls of congress.” (6:45)-”The fighting force that’s now going to the front is well equipped…but they’re lacking trainers to teach them basic soldiering skills.” (8:34)-”We have the ability to move the needle now and that’s what we’re going to do.” (13:55)“We were successful from August to the end of January in helping rescue about 7000 of our Afghan allies and American citizens and their families.” (15:27)-”How did it happen and now is the time to ask that question.” (16:14)This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.

Crisis will strike and we as leaders will have prepared ourselves and our organizations or we will fail in our response. In this Boston-based episode, Fran Racioppi sits down with Eric McNulty, Co-Author of “You're It: Crisis, Change and How to Lead When it Matters Most” and Associate Director of the National Preparedness Leadership Institute, to explain how success in crisis comes down to Meta-Leadership and our ability to lead down, up, across and beyond. Fran and Eric also discuss strategies to make sense of complexity, the perspective of the cone in the cube, knowns, forces, and a lightning round of crisis leadership do’s and don'ts.Read Eric's book, "You're It: Crisis, Change and How To Lead When It Matters Most." Find him on Twitter @richerearth & LinkedIn. Learn more about the National Preparedness Leadership Institute at Harvard at npli.sph.harvard.edu and on Twitter @harvardnpli. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-Meta-Leadership requires a broad view of the crisis at hand and connections up, down, across & beyond. (5:57)-People find themselves as “it” by position, default or appointment. Fran asks Eric to describe the type of leaders who rise to the challenge vs those that falter from the start. (8:47)-Eric breaks down the difference between the four types of knowns and how we separate what is known from what can be known. (18:01)-Fran and Eric discuss how “Swarm Leadership” defined the response to the Boston Marathon bombing, yet no one was clearly in charge. (23:45) -Leading in a crisis requires an understanding of systems, complexity and adaptation. (33:30)-Eric explains why chaos is natural and important; but how it must be balanced with order. (38:58)-The POP-DOC Loop (a descendant of the OODA Loop) allows leaders to separate the complex from the complicated. (59:35)-Fran challenges Eric to a quick-hit session on crisis leadership. (1:14:08)Quotes:-”You can’t always prevent the initial incident…You can always prevent the secondary crisis of a fumbled response.” (7:02)-”Failure is always an option. It may not be your preferred option…but things can go wrong.” (12:33)-“You always want to know who you’re going to call upon to be on your team.” (15:38) -”Simplicity is an antidote to complication…get the complication out of the system.” (35:32)-”When you try and control everything you often actually create more chaos.” (40:08)-”Whenever someone is yelling at you, there’s a lot to learn.” (43:45)-“We humans make sense of the world through pattern making.” (1:01:12)-”No complex crisis is solved by one person acting alone.” (1:05:30)Eric’s 3 Foundations to Success-Hydrate-Conduct a horizon scan of the day’s news and events-Walk the dog without a phone to be present and find calm This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

We live in a world completely consumed by information. Mario Vasilescu says society is in the middle of an information epidemic in which we suffer from Infobesity, Information Pollution, and how we are the victims of Information Warfare. In this episode Fran Racioppi met Mario at the Betaworks Studios in New York City to discuss the epidemic, the importance of the information commons, and Mario’s keys to freedom, resilience and control of what information comes our way. Mario is the founder of Readocracy, a knowledge management platform giving users credits for consuming real information, by real people, in real time. Our first amendment gives us the right to free speech; but shouldn't we also have the right to choose what we are forced to consume? Find out more about Mario at Readocracy.com and follow him on Instagram and Twitter at @1upm. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-An information epidemic has arisen as social media platforms push viewers content based on their engagements and interactions vs the quality of the content. (4:33)-Mario explains how the validity of the Information Commons has degraded as the information commons has shifted from expert-based to anyone with a cell phone. (8:46)-Mario breaks down his three lenses on the information crisis: Infobesity, Information Pollution and Information Warfare. (25:54) -Fran and Mario discuss Brandolini’s Law and the difficulty in refuting trolls and misinformation. (47:24)-Freedom of speech is an inherent right that is solidified when we are given the opportunity to choose what we consume. (55:18)-Mario challenges us to consider how much of what we consume should be classified as entertainment vs news. (1:00:39)-Readocracy is Mario’s way of fighting back to create freedom, control and resilience in our information consumption. (1:10:17)Quotes:-”This system doesn’t really care about quality. It cares about quantity. And that is where  it becomes a race to the bottom.” -”The internet is our collective conscience. It’s our collective mind. Our hive mind basically.” -”Nobody is telling you what to believe. At least they are just giving you the context. That’s the ultimate freedom because you can think for yourself.” -“What about our information diet and how we feed our minds.” -”Your identity becomes ‘how can I pull more attention and these simple metrics.’” -”Is it normal that somebody with over 100,000 followers should have zero responsibility?” -”You do need to be more vigilant when you’re online and taking information.”-”Brandolini’s Law…the bullshit asymmetry principle.” -”You should be allowed to say whatever you want, but that doesn’t mean that everybody else should be forced to listen.-”Readocracy is making how you inform yourself matter.” Mario’s 3 Foundations to Success-Think at 90 degree angles to remain at the leading edge of curiosity-Maintain emotional calm-Workout and play hockeyThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

Sailing teaches us to lead, follow, or get out of the way. Dawn Riley, Executive Director of Oakcliff Sailing is the first woman to win an America's Cup. She led two Whitbread Round the World races, was the US Rolex Yachtswoman of the Year and the former President of the Women's Sports Foundation.To sit down with Dawn, Fran Racioppi docked in Oyster Bay alongside Maiden, the boat Dawn sailed around the world to talk leadership, Title IX, the evolution of the sport, winning the Cup, leading an all women's team around the world and what it will take to put US Sailing back on top.Find out more about Dawn at dawnriley.com, oakcliffsailing.org and @oakcliffsailing on social media. Her book is “Taking The Helm.” Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Dawn discusses the vision of Oakcliff Sailing, the support given by the Lawrence Family and how they have grown into a premier sailing development school by growing Saplings, Acorns and Mighty Oaks. (6:35)-Dawn was the only woman on A3, the 1992 America’s Cup winning team; she describes what it was like being a woman in a male-dominated sport, what they saw in her and how we reach gender equality in sports. (15:34)-Fran and Dawn engage in critical conversation on raising middle school kids, why Dawn entered sailing in the first place, and how her initiative America True is helping kids. (19:00)-The importance of diversity in building great organizations. (29:19) -”Taking The Helm” is Dawn’s autobiography highlighting the 1993 Round The World Race and how Dawn was thrust into the skipper role to lead the team. (35:22)-Dawn shares her unique leadership style, how to balance empathy with authority and what America needs from the next generation of politicians. (41:08)-Fran challenges Dawn to explain how the evolution of sailboat design has changed the sport, but the basics of sailing are still critical to winning at every level. (51:51)Quotes:-”We’re building American leaders through sailing.” -”The only things that were super upsetting, like in a weird way, I was tired of wearing men’s clothing.”-”I just hit the sweet spot between competent, determined, not phased by a bunch of bs, able to handle it, give as good as I took  and I love the sport of sailing.” -“I was told by the person who was hired to select the team that I would never be in the back of the boat.”-”Everything I’ve done in my life, I truly enjoy the process.” -”Having a diverse team…diverse thought, diverse background…will make your company stronger.” -”I want to be proud to be an American. I want to be emotional when the Star Spangled Banner goes.” -“You need to have women in decision-making across the board.” -”You need to have a space to clear your brain…sailing and on the water engages all your senses.”Dawn’s 3 Foundations to Success-Wake up and create task list-Work out-Look at (or be in) the waterThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

Japan’s former Prime minister Shinzo Abe was assassinated on July 8. Japan is one of the world’s safest countries, has some of the strictest gun laws and has lived by a culture of pacifism since the end of WWII.  Fran Racioppi asked Boston University Professor Bill Grimes to join him for a conversation on Prime Minister Abe, his conservative policies on national defense and economics, his place in Japan’s history of charismatic leaders, and where Japan goes from here internationally and domestically. Professor Grimes teaches international relations and political sciences, has authored a number of books on Japanese politics and economics, and has served in the Japanese Ministry of Finance and at the Bank of Japan. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Professor Grimes expects Prime Minister Abe’s policies on nationalism, military defense and his economic program called Abenomics to continue. -Japan is one of the safest countries in the world with less than ten gun violence deaths per year in a population of 127 million people.-Fran asks Bill to break down Japanese military capability following the WWII policy of pacifism and how Prime Minister Abe pushed to expand Japanese defensive military capability.  -Prime Minister Abe was keen on preventing Chinese encroachment in the region but also maintaining China as a strategic trade partner. -Bill shares why Japan is critical to US influence in the Asia-Pacific region across economic, political and defense fronts; including the Trans-Pacific Partnership.-Fran challenges Professor Grimes to define what it takes to be a great world leader.-Bill provides the lesson of Prime Minister Shinzo Abe and how just being a good person was the key to his success.Quotes:-”The Abe that we see after say 2013-2014 was a pragmatist, an internationalist.”-”The basic story of Abe doesn’t disappear.”-”Until China really started its naval build-up 10-15 years ago, Japan had arguably the second-most capable navy in the entire world.”-”This goes way back with this desire to prevent Chinese encroachment and pressure.”-”Japan is absolutely the linchpin of US Asia-Pacific strategy.”-”Japan is becoming economically weaker relative to China.”-”He learned…that’s not that easy to do…Learning is extraordinarily important.”-“He was an extremely effective inside player.” -”He was the one person in Japan…who had both the inside game and the outside game.”-”Over eight years you make enough incremental change you changed the country.”This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.

Sound quality is the lifeblood of podcasting. Podfest finally gave Fran Racioppi the opportunity to meet someone from Shure in real life; even though he chose to exclusively use Shure products for The Jedburgh Podcast. Fran and special guest co-host Juliet Hahn not only interview Shure’s Laura Davidson, but they also bought Shure’s newest portable microphone, the MV88+.Laura shares the history of the company, how they are leading in microphone design and gives an inside look into what equipment is used to produce The Jedburgh Podcast and Your Next Stop. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Fran shares why he chose Shure Microphones for The Jedburgh Podcast and how Bay Eight Studios in Miami showed him just how easy it could be to set up and record in any location. (3:00) -Laura provides the history of Shure, their commitment to building products to military specification, and their start in building microphones for fighter jets. (5:00)-The Jedburgh Podcast uses the Shure SM7B; Laura provides the technical breakdown of the microphone and why it is so effective in isolating voice. (6:41)-Laura explains the difference between a condenser microphone and a dynamic microphone. (8:07)-Fran & Juliet talk about why they each bought Shure’s newest portable microphone the MV88+. (9:07)Quotes:-”We got our start making radio parts and microphones that then went into fighter pilot microphones.” (5:40)-”After World War II we actually continued building to military spec…that’s kind of what sets us apart.” (5:57)-”It’s just become kind of the standard for vocals, and speech, and music…Michael Jackson’s Thriller was recorded on an SM7.” (7:27) -”The 88+ is great for content creators, run and gun interviews, or podcasting from the studio.” (9:25) This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

NFTs, Blockchain, The Denver Broncos and morning traffic! Katie Brinkley, host of NFT Ninjas and Founder of Next Step Social Communications joins Fran Racioppi and special guest host Juliet Hahn for this Podfest conversation on building a podcast, branding and digital marketing. Plus Katie tested their knowledge of NFTs and Fran asked the question on all our minds…why is there so much traffic?Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Katie shares her entry into podcasting, love of audio and why voice platforms create a deeper connection between hosts and listeners. (6:24)-Katie talks about her three podcasts: Rocky Mountain Marketing, Across the Pond NFL, & NFT Ninjas (13:17)-Fran & Juliet test their knowledge of Web3, NFTs and Blockchain as Katie explains the difference and why we need to pay attention to their rise. (13:55)-NFTs are providing access to communities and networks while increasing transparency in proof of ownership. (16:40)-As host of Across the Pond NFL, Katie provides her outlook on the 2022 season for the Denver Broncos and the AFC West. (19:55)-Fran asks Katie (a former traffic reporter) to explain why there is traffic and why people don’t understand the basic rules of the road. (22:43)Quotes:-“I’m an only child. As a kid growing up I would sit in my room and do radio shows.” (6:32)-“There’s something authentic by hearing someone speak.” (9:39)-“Non-fungible means I need to have that exact $20 bill back.” (15:14)-”The only way I get access to that community is by owning an NFT.” (17:14)-”I love the fact that we got Russell Wilson.” (20:31)-”Most of the time that there is traffic is because people don’t know how to understand the basic rules of the road.” (22:50)-”Everyone wants to see the weather. Everyone wants to see what’s going on with traffic.” (25:42)This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

While at Podfest, Fran Racioppi and special guest co-host, Juliet Hahn, Jumped In with Stuart Goffman, Co-Founder of Picked Cherries to discuss how he is disrupting podcasting promotion, how a life-changing stroke in his mid-30’s gave him a new perspective, how a friend’s death has driven him to help others who suffer from addiction, and what it’s like to produce a reality TV show. Take a listen, download Picked Cherries, and share your favorite part of this episode with all your friends. If you are not picking cherries, are you really listening to podcasts? Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Stuart explains the vision behind Picked Cherries and how the platform is streamlining the way listeners and podcasters share content they find engaging. (3:47)-Picked Cherries bridges the gap between podcasters and listeners very much the same way that Co-Founder Jeff Hoffman built Priceline.com and Booking.com to bring travelers and hoteliers together. (5:38)-Fran and Juliet explain from a podcasters perspective how Picked Cherries is solving the biggest challenge podcasters face when distributing content.” (7:27)-Stuart suffered a massive stroke at 35 years old after taking a recalled medicine tablet after which he lost his speech and was paralyzed for over three months.  (11:54)-Stuart founded a rehabilitation center after losing his friend, Paul, to substance abuse. (16:44)-Addiction Unplugged was a TV show on A&E started by Stuart to humanize the addiction and mental health of those struggling with substance abuse. (18:33)Quotes:-”Picked Cherries…I’m picking a 60 second clip called a Picked Cherry.” (4:48)-”Share podcasts like never before.” (7:16)-”You are solving one of the biggest challenges that podcasters have.” (7:27)-”We took an isolated event…listening to podcasts…and made it a shared experience.” (9:09)-”I had a major stroke. It took me about three months to say anything.” (13:26)-”It humbled me. Apparently I was a little bit arrogant.” (13:46)-”As an entrepreneur I wanted to learn and then help people.” (18:20)-”Everybody’s voice needs to be heard.” (20:03)This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

Podfest is the world’s largest community of podcasters. This year, host Fran Racioppi was invited to speak at, and emcee, the military track,  so he invited our guest from Episode 53 (and fellow Podfest speaker) Juliet Hahn to co-host a combined Jedburgh Podcast - Your Next Stop series of Podfest episodes. In this Podfest compilation Fran and Juliet sat down with Podfest Newsletter Editor Larry Roberts, longtime podcast host & creator Michael O’Neal, and podcasting couple Jennifer & Paul Henczel to talk Podfest, branding, interviewing, YouTube and how being crushed alive led to a career in podcasting.Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-Larry explains how Podfest has grown from a small group of podcast hosts sharing their best practices to a Guinness Book of World Records record-holder for event size. (7:45)-Fran and Juliet ask Larry to explain his branding and why it is important to develop and live a unique quality that stands out. (10:45)-Larry discusses the importance of sticking with your passion, being adaptable, learning and his new show Bitcoin Impact. (16:25)-Michael shares how to compete in podcasting and the balance between providing value and being an entertainer. (26:30)-Fran, Juliet and Michael discuss the importance of interview preparation, guest experience and how to ask questions that foster deeper conversation. (30:39)-Michael describes the challenge YouTube poses to content creators and shares his lessons on how to build a channel without “friends, fakes or family.” (38:00) -Paul was crushed alive by 12,000 lbs of wood in a workplace accident, changing his life, his relationship with Jennifer, and bringing him to international speaking. (50:48) -Fran, Juliet, Jennifer & Paul discuss parenting and how working together has brought Jennifer & Paul closer together; especially after Paul’s accident. (1:07:51)Quotes:- “I’ve landed speaking gigs because of the red hat.” (12:04)- “Find that one thing that stands out and own it. Live it. Be it.” (13:38)- “Find your niche. Find your drive. Find your desire. And find your message.” (17:22) - “If someone’s gonna flip over from NPR to my show, I don’t want there to be a drop off.” (27:09)- “I focused on being interested and not interesting.” (30:21)- “You’ve got to use the platform in the way that the platform was designed.” (40:16)- “My journey actually started with my traumatic near-death workplace accident where I was crushed by 12,000 lbs of wood.” (50:48)- “That’s what my story did. It took me from injured mill worker to international speaker.” (54:03)- “We’ve always very decisively chosen to stay positive.” (1:08:52)This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

Money is always on our minds. Abacus Wealth Partners Co-Founder Spencer Sherman joins Fran Racioppi to discuss money, how we think about it, what we do with it, and where the economy is going. Spencer oversees $4B in assets. He is the author of The Cure For Money Madness and the creator of Fearless Finance, a course designed to teach us how to effectively manage and handle our views and decisions about our money. He abides by Buddhist principles and the simple concept that the road to financial freedom is long and boring. Take a listen then check out Spencer's courses to unleash your money wisdom at Spencer-Sherman.com.Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-Why the topic of money is taboo. (5:45)-Spencer’s entry into financial advisory to become an ally of the client vs a salesman of financial products. (8:13)-A fire destroyed Spencer’s first firm. He re-entered the building to save his client files and changing his life. (11:17)-Fran asks Spencer to apply the core teachings of Buddhism to financial planning: Impermanence, Mindfulness, Equanimity, Interdependence/Interconnectedness. (28:18)-Spencer explains how simplicity in your portfolio is the key to long term wealth and why women are outperforming men in portfolio management. (37:46)-Emotional intelligence is essential to financial decisions and includes self-awareness, self-regulation, motivation, empathy and social skills. (45:31)-Fearless Finance: Financial Freedom on the Road to Enough is Spencer’s new course; determining your inner compass, overcoming fear, why we must think about death, how to define “enough” and the importance of generosity. (51:21 & 1:22:46)-Spencer defines the four negative emotions that lead to lost money: anxiety, envy, shame or fear, selfishness. (1:06:38)Quotes:-”We have this idea that my self worth is equal to my net worth.” -”I know that the most important thing in my life is in that building…and if I don’t get it I know that my life is worthless.”  -”Meditation is this training for the mind.” -”Mindfulness is really about being present with what’s happening and letting go of any judgment.” -”Have a boring portfolio. Live an exciting life.” -”If all of us could take on that beginner's mind, the world just opens up.” - “The problem with going for more and more and more is it trains our brain to be in a place of scarcity, a place of fear because we’re never arriving.” -“We’re actually thinking that we need more to get happy, when really we can be happy right now.” -”I think more about what’s possible.”  Spencer’s Three Daily Foundations to Success:-Sit quietly to center self-Take a cold shower to shock the system-Complete a compassion practice-Spencer’s bonus: journal then throw it out so you write anything down without hesitationThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

Over the last seven years Diane Conn has taken tens of thousands of pictures of people holding hands. As the COVID-19 pandemic broke apart so much of the fiber of our community she was motivated to put her pictures into a book, called Holding Hands, showing us all just how important holding hands actually is in our lives.Fran Racioppi sits down with Diane to discuss the impact the loss of her mother to suicide had on her. She shared her battles with depression and a severe concussion that changed her outlook on life. And she talked about the film industry, her late husband, Mace, and how she captures pictures of total strangers holding hands in New York City. Take a listen to our conversation then check out our YouTube, Instagram, Twitter and LinkedIn to Fran and Diane searching for the perfect shot. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Fran asks Diane to define connection and the power of touch; yet why we never touch for long. (5:04)-Diane describes her process for taking photos from behind and how her technique has only gotten her caught once. (8:08)-The science behind holding hands has a medical explanation and benefits to our entire emotional physiological system. (11:10)-Fran and Diane break down Holding Hands (and Diane’s life) into its three sections: Childhood, Love Together; as well as Diane’s key words for each of these parts of our life. (15:10)-Diane’s mother died by suicide throwing Diane into a blackness and depression that lasted much of her life, bringing her to her own thoughts of suicide. (19:43) -The movie industry has been a big part of Diane’s life as she worked in film finance, met her husband (Mace) working on the set of Patriot Games with Harrison Ford and spent a career in Hollywood production. (29:01)-Diane explains how Mace, a Pulizter runner-up,  taught her photography and what makes the perfect photo. (30:30)-A blackout concussion five years ago resulted in a year straight of headaches,  dizziness and a relapse of severe depression. (38:50)Quotes:-”People don’t hold hands for long…There’s not one case where people just kept on walking for blocks and blocks and never let go.”  -”I don’t want to look at their faces and I don’t want to see the front of them.”-”Sometimes there are unique hand holds that you can’t even imagine.”-”That hunger for connection has driven humans forever.”-”It never occurred to me that I wouldn't have two parents.” ) -“I spent, in my head, the next 25 years trying to save her. Trying to figure out how to rewind time.”-”He taught me how to see that one shot.” -”Even in that state, I felt better when I looked at the photos of people holding hands.”-”We all need somebody.”  Diane’s Three Daily Foundations to Success:-Mediate in the morning no matter what-Exercise-Connect with somebodyThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

For the final conversation of the 2022 GORUCK Games Fran Racioppi asked Aaron Anderson, the VP of Biz Dev at Loud & Live to join him for a discussion on Wodapalooza. Taking place in Downtown Miami in January, Wodapalooza hosts over 3000 athletes and over 45k fans. Competitors range from the elite to the regular joe.Aaron breaks down the different events, provides his opinion of what the future has in store for the fitness industry, the importance of gratitude and gratification and why the best part of working out is being done. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Aaron and Fran breakdown Wodapalooza’s history, the community it builds and the inclusivity around it’s variety of events. (3:20)-Wodapalooza allows athletes of all levels to come to Miami in January to participate at their level on the same course. (4:40)-Aaron shares his history in producing live events and the excitement behind them. (9:40)-The evolution of functional fitness is changing the fitness industry, competition and how Wodapalooza designs the competition. (14:15)-Fran asks Aaron to predict where the fitness industry is going and what we can expect in the next phase of working out. (16:00) -Aaron defines the need to balance functional fitness, bodybuilding and endurance work.” (18:18)Quotes:-”Wodapalooza is focused on the community of fitness.” -”It doesn’t have to happen on the competition floor. It can be cerebral.” -”Under the Miami lights. Under the neon lights.” -”There’s very few of these athletes where this is a hundred percent their day job.” -“They're not just there to compete, collect a check and go home.”-”The best part about my workout is when I’m done."-”Keeping the event unique is always a very exciting challenge.” -“If we can continue to create that wow moment, then we are doing a good job.” This episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

Some icons dominate multiple industries, leaving their mark not on just one part of society, but on all of society. Mike Vallely is the Founder of Street Plant Skateboards and the lead singer of rock band Black Flag.Mike revolutionized the way society embraces skateboarding and skateboarding culture while he built a side career as a singer, playing with some of punk’s greatest artists.  Mike joined Fran Racioppi on the last day of the GORUCK Games to share his personal story, how he had to borrow skateboards to teach himself to ride, why going as hard as you can whenever you have a chance is a recipe for success, and what he has learned leading generations of punk rockers and skateboarders to skate, create and enjoy.Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-Mike shares his decision to become “punk” (5:58)-Mike describes his entry into skateboarding after viewing a Thrasher magazine and accepting a challenge to jump off a car. (9:35) -Street skating was pioneered as Mike went pro with Powell-Peralta and has evolved across culture, proficiency and skateboard design. (28:24)-Fran asks Mike to describe the creativity and expression behind skateboard artwork, including his first design, the African Elephant. (38:50)-Mike discusses his entrepreneurial journey, finding support from his daughter to start Street Plant Skateboards.” (49:02)-Mike’s music career spans Mike V and The Rats, his love for Black Flag and a childhood run in with Henry Rollins. (55:00) -Greg Ginn, the founding member of Blag Flag, showed him the importance of partnership. (1:07:57)-Mike shares his upcoming schedules with Black Flag, The Complete Disaster, Revolution Mother & The Morning Trail, as well as a collaboration with GORUCK. (1:26:35) Quotes:-”It was when I started skating that I felt that I actually took my first real breaths.” -”That’s cool, come with us. The coolest words ever f***ing spoken to me.” -”My life before that moment was in black and white, or sepia tone. And then I saw these pictures of guys skating in the streets.” -”I would crunch down into the 30 seconds what they had spent all day doing…I would just go animalistic on the thing.” -”I wasn’t going to take what I was being handed. I had to have it my way.” -”But when I started my company it was a purposeful return to being very sincere and earnest in creating boards that had a heart and soul.”-“All I really needed was a little help and a little encouragement…and someone to believe in me.” -”Rise Above became the mantra of my life.” -”You can do anything you want in this life. They just proved it right in front of me.” -“If the well of inspiration is there, you tap into it.”  Mike’s Three Daily Foundations to Success:-Skate: take action and do something-Create: bring artistic expression and be free -Enjoy: love what you are doingThis episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

Fran Racioppi had the chance to Jump In with Alpha Elite Performance Founder Travis Wilson while covering Sandlot Jax and the GORUCK Games. Alpha Elite Performance is a supplement company dedicated to the Special Operations Truth #2: quality is more important than quantity.Travis and Fran catch up on their time in 10th Special Forces Group, Travis shares his motivation to start Alpha Elite Performance, and how his new sleep aid is making an impact across the supplement industry. They also talk about the lessons learned from his nine deployments, the importance of integrity and being honest, raw and flawed; and how a canopy collapse during a night training jump changed his life. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Travis shares the vision behind Alpha Elite Performance and how he started the company based on quality over quantity. (4:47)-GBNT Sleep is the latest release in the line of Alpha Elite Performance products and is helping people get the REM sleep they need. (5:49)-ODA Supergreens detoxes the body. (7:36)-Travis entered the military to follow in his parents footsteps, serving first as a medic in the Army before being selected for Special Forces. (8:28)-Travis describes how the integrity and character he learned in the military are applied to his entrepreneurial efforts.  (11:35)-Fran asks Travis to share what he has learned from his parachuting accident which resulted in 13 surgeries and a new take on life. (13:10)-Travis describes what it means to be honest, raw and flawed; and how at 47 he is still learning. (17:21)-Fran & Travis reminisce about being on the same base in Iraq, FOB Paliwoda, during 2005-2006 and the type of combat operations they conducted there. (20:41)-Rally & Recover is the newest oral rehydration supplement by Alpha Elite Performance. (23:45)-Travis reveals the upcoming event trailer that is about to launch. (25:17)Quotes:-”It’s not my first time in the back of an FLA with another man.” (3:47)-”There has to be a problem and we come up with that solution” (5:45)-”I wanted to be in the Air Force. I wanted to be a PJ like my Dad.” (8:38)-“I just always wanted to be more than what I was. (10:17)-”Your reputation precedes you and integrity goes along with that.” (12:36)-”They said it sounded like two rocks slapping together when I hit the ground.” (14:08)-”I haven’t grown, but I’ve just decided to keep moving.” (17:05)-“I think that we’re all flawed. I haven’t been perfect.” (17:30)-”I’m 47 years old…I’m still learning from the things I messed up in life.” (18:05)-”If you didn’t get hit on the way down, you were getting hit on the way out.” (23:03)This episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

Mobility is one of those areas where preparation can’t be faked and it can’t be shortcutted. While down at Sandlot Jax and the GORUCK Games Fran Racioppi sits down with Dr. Kelly Starrett, Co-Founder of The Ready State, bestselling author, and physical trainer for many of the most elite athletes in professional and olympic sports for a conversation on movement, mobility and human performance. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-Longevity is something everyone can work towards and not something that requires money or access to special resources. (4:00)-Our daily routine affords us opportunities to adjust our behavior to get more out of each activity; such as sitting on the floor vs the coch, or fidgeting vs remaining still. (7:32)-Kelly forces Fran to define stretching and mobility in his own terms and puts him on the spot to understand his own bad habits and longevity-limiting practices. (7:50)-Training is about challenging positions in a way that stresses your systems in a variety of different environments. (14:30)-Kelly compares the ease of extending the longevity of professional athletes to our military service men and women; explaining the ease by which we can extend the service-lives of our operators if we focus on mobility. (18:50)-Fran asks Kelly to describe how we ingrain performance longevity principles into youth athletes and junior leaders. (24:55)-Pain is the ultimate diagnostic tool and indicator of performance potential; Kelly describes how to use pain in the development of fitness and nutrition programs. (30:01) -Kelly explains how constraining our environment to do the right thing allows for ease of decision-making and removes the reliance on will-power. (46:16)Quotes:-”How do we come out unharmed…or less unharmed…really with the view of being 100.” (4:05)-”Position is the root of everything. Do you have access to your positions and shapes.” (5:11)-”How do I get seven bottom lines out of a single practice.” (7:21)-”Let me ask you this…do you stretch…no you don’t.” (7:58)-“If position is the thing, then I’m using exercise and training to challenge position.” (13:42)-”Speed is the great arbiter…speed is the sport of position.” (14:19)-”Resting state of the human being is pain free… let’s use pain as a diagnostic tool.” (30:15)-”People are durable…and we don’t have to get it right the first time. We just have to get it right, better, tomorrow.” (38:07)-”Supple Leopard was this idea…let’s just give you your access back.” (39:36)-”Oftentimes I’m trying to constrain the environment so I don’t have to make another choice.” (46:17)Kelly’s Three Daily Foundations to Success:-Protect sleep to maximize potential-Walk around and move more throughout the day to decongest tissues-Eat enough fruits, vegetables and proteinsThis episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

F45 Training debuted their new training trailer at Sandlot Jax right next to The Jedburgh Podcast. After a day of watching group after group pushing themselves to the limit, host Fran Racioppi brought Michael Nichols, the F45 Director of Military Operations into the Land Rover Ambulance for a discussion on F45, working alongside Mark Wahlberg, and their newly launched Veteran Impact Program. Mike and Fran also discussed Mike’s career in the Marines and how fitness, and F45, gave him a new purpose in life after his military career. Take a listen then check out our YouTube page as Mike gives Fran the grand tour of the trailer before enjoying some Jersey Mike’s Subs.  Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-F45 currently has 3300 studios in 67 countries across the globe; including Iraq and Afghanistan. (3:20)-Mike transitioned from a career in the Marine Corps to leading a convenience store franchise, something he knew nothing about, but pursued with an open mind and willingness to learn. (4:35)-Mike shares his entrepreneurial story of building a fitness business while working at the Department of Veteran Affairs. (7:40)-The F45 Veteran Impact Program consists of five initiatives: Provide employment opportunities; DOD Skillbridge program; DOL-approved Master Fitness Trainer Program; Franchise ownership; Place an F45 training program on every military base. (13:05)-Mike’s three daily foundations of success consist of waking up early, working out and giving thanks.  (22:30)-F45’s investment in software technology and optimization is a differentiator in scaling fitness programs across all franchise locations. (26:20)Quotes:-”Don’t let what you can’t do stop you from what you can do.” (6:32)-”Be committed, not inspired.” (8:26)-”F45 brings people together for the common cause, which is fitness, and they build a community around it.” (10:23)-”The long term goal is to place an F45 training solution on every military installation around the globe.” (16:26)-”We are partnering with MWR/MCCS to provide them combat readiness solutions.” (17:33)-”We can’t help every service man and woman, but every starfish that we can grab and throw back in the water…we are changing the game.” (24:35)-”Failure is inevitable, progress is optional.” (27:41)This episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

Sean Lake and Glen Doherty grew up best friends, teammates and roommates as they chased their childhood dreams of adventure. Glen became a Navy SEAL. Sean became a professional athlete and marketing executive at Burton Snowboards and DC Shoes. In 2012, Glen lost his life in Libya defending American interests and freedom. To honor Glen, Sean helped launch the Glen Daugherty Memorial Foundation. Sean co-founded BUBS Naturals as a tribute to his best friend, Glen "BUB" Doherty, who was heroically killed in Benghazi. They produce supplements for athletes, the Boston Red Sox, and just about anyone who has pain in their body and joints.Host Fran Racioppi and Sean Lake hop into the back of the Land Rover Ambulance at Sandlot Jax to talk about Glen, their life together as extreme athletes, the importance of collagen protein and MCT Oil, and what it means to truly live in the service of others. Take a listen, then try Sean's morning routine for a clear mind, from meditation to lemon water.Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-The value of collagen on the body, its effect on youthfulness and longevity, and how it improves joint and gut health. (3:00) -Sean breaks down the components of collagen, what it’s made of and why it’s important to supplement our diets. (7:50) -BUB Naturals gives 10% back to The Glen Doherty Foundation. -Glen and Sean were both fueled by adrenaline and extreme sports as they moved to Utah to become pro skiers and snowboarders. (12:10)-As Glen went on to become a Navy SEAL, Sean worked for Burton Snowboards alongside the biggest names in extreme sports like Shaun White and Tony Hawk. Sean later worked for DC Shoes. (13:50)-The fitness community is built on shared hard moments; something GORUCK and CrossFit have set the example for. (19:57)-Fran asks Sean to expand on his first foundation of daily success and explain how he meditates each day. (41:00)-Sean talks about the importance of responding vs reacting to situations. (41:56)Quotes:-”Joint health. Gut health. Sign me up for the joint health.” (4:31)-”The amount of amino acids that’s in collagen is through the roof.” (8:03)-“Whatever we do, we gotta do something cool for charity.” (9:17)-”If I haven’t made it as a pro skier by the time I’m 25, I’m gonna join the Navy and become a SEAL.” (13:14)-”If you knew him, and you guys cracked a beer; Fran he’s your best friend.” (17:25)-”When you choose a hard moment, you’re truly seeing what you are capable of.” (22:30)-”You have to suck; and then gradually you learn a new skill.” (24:50)-”Little known fact…we are the collagen provider for the Boston Red Sox.” (37:17)-”I want to build a life where I am responding to situations.” (41:57) Sean’s Three Daily Foundations to Success:-Active meditation to establish focus-Make the bed to complete one task-Drink a warm glass of lemon water before anything elseThis episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

The United War Veterans Council is the keeper of the New York City Veterans Day parade. Their lineage dates back to the Spanish American War of 1898. Today they are led by Veterans of modern conflicts, Executive Director Mark Otto and Chairman Nick Angione. Host Fran Racioppi had the privilege to serve as the UWVC Treasure and emcee of the parade in 2018 and 2019. Mark, Nick and Fran Jump In for a conversation on the parade, the history of UWVC, their careers as devil-dogs and what it means to continue to serve our veteran community through health and wellness programs. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-UWVC organizes and manages the Veteran’s Day Parade in New York City; a tradition that dates back to the armistice of World War I. (3:00)-Mark and Nick share the history of the parade, how Vince McGowan saved it from failure and the size it has grown to today. (4:00)-Nick shares his career in the Marines. (5:58)-In addition to the parade, UWVC runs a Health and Wellness program designed to aid any Veteran in need through integrating them into a community of other Veterans. (7:58)-Mark shares his the incredible story of his birth to an American soldier father and Vietnamese mother during the Vietnam War Tet Offensive. (10:10) -Mark recounts his service during the Powell Doctrine days in some of history's most prominent conflicts: Panama, Grenada, Desert Storm and the Border Wars. (14:21)-Mark carried the American Flag for 1000 miles to raise money and bring awareness to Veteran mental health. (17:02) -Fran, Mark and Nick discuss why meaningful relationships are the core of community building. (19:10)-UWVC provides the much needed connection to others that many Veterans lost when they left service; including partnership with Jon Bon Jovi. (23:20)Quotes:-”It’s the largest parade in the country that honors Veteran service.” (4:51-Mark)-”Though we didn’t do things at the same time, we did a lot of the same things.” (6:29-Nick)-”Our commitment to service is not just about celebrating Veterans on Veterans Day. It being able to outreach to the most needing of Veterans.” (8:07-Nick)-”I am a war child. I was actually conceived in Vietnam.” (10:19-Mark)-”You also have a nickname though…you are Green Beret Burrito Guy.” (18:55-Mark)-”Everyone who’s here…to help the team…is here because I asked them.” (20:54-Fran)-”They’re just not used to someone saying ‘hey, thank you.’” (27:16-Nick)This episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

Earl Granville is an obstacle course athlete, marathon runner, triathlete, and speaker. He ran for Congress. He has won numerous awards for his kindness and generosity. And he is a disabled Veteran. Earl lost his left leg in Afghanistan in roadside bomb attack. Earl’s twin brother Joe, his best friend, died by suicide while serving on active duty in 2010. Earl joins host Fran Racioppi in the  back of the WWII British Royal Air Force Land Rover Ambulance to talk about resiliency, drive, and adaptability. Earl has had every reason in life to close up, go internal and quit. Yet he wakes up every day with a purpose. He wakes up with the goal of never quitting, learning from his past and helping others define their path in life. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Earl joined the Army to get free college when 9/11 occurred 11 days into his basic training experience changing his perspective on service to the nation. (7:12)-Volunteering to go to Iraq showed Earl that the military is about serving each other, not yourself. (10:30)-Earl describes in detail the decisions and events that led to the loss of his leg in Afghanistan. (14:21)-Rehabilitation at Walter Reed Army Medical Center was over 18 months long, testing every part of Earl’s mental and physical strength. (27:30)-Earl’s brother Joe died by suicide pushing him into severe depression. (31:00) -CrossFit, obstacle course racing and marathon running became a passion for Earl after Joe’s death. (36:15)-Operation Enduring Warrior & the Oscar Mike Foundation afford Earl the opportunity to help other wounded and disabled Veterans identify and achieve their goals. (38:30)-Earl explains why he carries Cindy (a cinder block with chains) to symbolize strength through adversity. (44:08)-The 3P’s and the recipe to find them. (46:45) Quotes:-”I was one of those guys that literally joined the National Guard for college…my mindset was ‘what can this do for me.’” (7:13)-”Going to Iraq, I realized this isn’t about me. It’s about us.” (11:09)-“My feet are backwards and I’m full of blood….we just hit a roadside bomb.” (18:26)-”I said to him ‘don’t let me die alone.’’” (19:14)-”How could I get this second chance at life and have my own twin brother take his away.” (30:55)-”You got to run across the finish line. You don’t walk.” (37:13)-”OEW helped me through that Spartan Race; however, now I’m gonna help other people.” (40:55)-”Cindy is a reminder that we don’t have to carry the weight by ourselves. We all carry this together.“ (46:00)-”You must have a purpose. You have to have a passion. And you must be part of something bigger than yourselves.” (46:45)Earl’s Three Daily Foundations to Success:-Meditation-Journaling-Physical fitnessThis episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

De Oppresso Liber. The motto of the Green Berets. To free the oppressed. The standard for excellence, the commitment to mission and the bonds developed through the hardest times define the Special Forces Regiment.While down at Sandlot Jax and the Go Ruck Games host Fran Racioppi Jumps In with Brent Cooper, Executive Director of the Green Beret Foundation, and Kevin Edgerton, Founder of 18A Fitness, to discuss the mission of The Green Beret Foundation, their focus on supporting Green Berets of every generation and conflict, the Next Ridgeline military transition program and GBF’s recent accreditation by the Department of Veterans Affairs. Special thanks to our partners Jaguar Land Rover of Fairfield and The Readiness Collective for donating the Defender ambulance and supporting our live recording at Sandlot.Get involved and donate to the Green Beret Foundation to support our Special Forces past and present. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Green Beret Foundation’s Pineland Initiative has expanded support to Green Beret’s of all generations and conflicts. (3:50)-Brent discusses the program pillars including casualty support, health and wellness, family support and transition support. (8:08)-GBF has recently been accredited by the Department of Veterans affairs. (12:48)-GBF now has a Veteran Service Representative in each of the Special Forces Groups focused on supporting transitioning Green Berets in their VA disability claims. (13:15)-Fran, Brent and Kevin reminisce about their days in Special Forces as Brent shares his career story from the civilian world into the military. (16:00)-Brent talks about the expectation of excellence within Special Forces and how the community expects GBF to live that standard each day. (23:43)-The Wall of Honor at GBF headquarters honors all 192 fallen Green Berets since 9/11. (27:46)Quotes:-”If we’re not growing, we’re dying…we were just helping the same amount of Green Berets each year. But for me, that’s not enough.” (4:45)-”Since inception we have helped over 15,000 families.” (9:48)-”The bloodline of Special Forces is our community. That brotherhood.” (11:39)-”We are the only SOF benevolent organization that is accredited by the VA.” (12:52)-“We ensure that all of our fallen brothers are honored. Never forgotten” (15:17)-”The Green Beret Foundation was looking for a new executive director. And it was like, in an instant, 20 years of my life made sense.“ (18:55)-“The most important thing on any team is trust.”(21:31)-”That’s what our community expects. Anything less is a failure on our part.” (23:52)-“You walk in there and you see your friends on there. You see your brothers on there.” (28:12)This episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

Serving in Special Operations doesn’t require special abilities or superhuman powers. It requires an adherence to a standard that most people don’t have the discipline to enforce.In our first long-form episode at Sandlot Jax and the GORUCK Games, Host Fran Racioppi sat down with Josh Bridges, Former Navy SEAL, Crossfit Athlete, Creator of the Pay Him fitness program and Founder of Good Dudes Coffee. Josh and Fran talk the importance of not putting goals on pedestals; training not until you get it right, but until you can’t get it wrong; how the fear of failure or inability to do something motivated Josh to train harder and with more focus; and the difference between training hard and training to win. Josh shares his entrepreneurial adventure into the coffee business with Good Dudes Coffee.In partnership with Jaguar Land Rover of Fairfield and The Readiness Collective who provided the WWII British Royal Air Force Land Rover Ambulance Podcast Studio. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-How college wrestling prepared Josh for the Navy SEALs and instilled in him a sense of discipline and work ethic.  -Lacking direction and losing himself during his college years resulted in Josh quitting athletics and becoming a loan officer.-Josh reminisces about knowing nothing about the Navy SEALS growing up and the importance of not putting goals on a pedestal that becomes too high to reach. -There is nothing special about being special forces. Becoming a Navy SEAL or competing at the highest levels is not due to superpowers or superhuman capability; it comes down to hard work, discipline and drive. -Josh talks about the need to enjoy the process it takes to prepare ourselves to achieve a result and the discipline needed to train until you can’t get it wrong. -Josh launched Good Dudes coffee with the intent to “go pro” by providing a high quality product with good people doing cool things.  Quotes:-”Wrestling was a demanding sport. I always said college wrestling was harder than BUDS.” -”He was like ‘I’m going to go be a Navy SEAL’ and I was like ‘what’s that?’”-”Lesser men than you have come and gone and made it through this course; so why can’t you?”-“It’s a mindset going into it. If that guy can do it, so can I.”-”I trained so much harder than I knew the competition would be, so that when competition came there was never even a question.”-”Sweat in training so you don’t have to bleed in war.”-”If you don’t enjoy the process, the process that takes you to those places, you’re never going to get to those places anyway.”-”I’m not gonna do it until I get it right. I’m gonna do it until I can’t get it wrong.”-”Winners work really really hard and think they didn’t do enough.”-”People who are awesome, doing awesome stuff out there, and they like really good coffee.”This episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

The Jedburgh Podcast goes on location to the 1st GORUCK Games & the Sandlot Jax Fitness Festival. This compilation episode is the first of 12 interviews with some of the most prominent personalities in fitness and entrepreneurship; all recorded in the back of a WWII Land Rover British Royal Air Force Ambulance in partnership with Jaguar Land Rover of Fairfield and The Readiness Collective. Host Fran Racioppi shares the GORUCK Games story as he talks to the winners, veteran Hunter McIntyre and newcomer Katie Knight. They discuss their fitness journeys as Katie transitions from ultramarathons to obstacle course racing and Hunter candidly shares how fitness helped him win his battle with drug addiction.Fran also brings in the Co-Founder of Sandlot Technology BJ Naedele to explain how the Sandlot Fit app is democratizing fitness and breaking down the barriers between trainers and trainees. Finally, Fran learns from GORUCK’s Head of Community Emily McCarthy & Gold Star Spouse Sara Wilkinson how the vision for Sandlot Jax became a reality. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-BJ talks about building four fitness apps at Nike and how he has applied that knowledge to building Sandlot Fit to bring trainers and trainees together to streamline the fitness journey.-Emily & Sara describe the birth of Sandlot Jax and the GORUCK Games. -Sara & Fran reminisce about completing Chad1000X and preview the Boston Frogman Swim.-Emily shares the tough days of building GORUCK and the vision behind Sandlot.-Katie comes from an ultramarathon background having just entered obstacle course racing; Hunter is a seasoned Veteran with 100+ podiums and several world records. -Hunter shares his personal journey balancing raw potential with emotion, not being accepted into the Navy, and how addiction to heroin shaped his mindset.   Quotes:-”To unite and democratize fitness.” (BJ)-”It’s good to stick with something and not give up on it.” (Emily)-”By far the most brutal experience was that ruck. The twelve mile ruck is not fair to any human being; even fit human beings.” (Hunter)-”I like to go after titles that I really have a connection with.” (Katie)-”To be the best in the world you really have to stay in your lane.” (Hunter)-”My kind of saving grace was coming out of drug use and getting back into athletics.” (Hunter)-”I had to have that moment where I had a loss and I realized the difference between greatness and myself was that I was doing drugs.” (Hunter)-”My purpose and passion is really getting people to be where they want to be.” (Katie)Katie Knight’s Three Daily Foundations to Success:-Work hard-Focus on what’s important-Love everyoneHunter McIntyre’s Three Daily Foundations to Success:-Do tons of research-Assess yourself honestly and raw-Push your limits in way that helps you growThis episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions, Jaguar Land Rover of Fairfield and The Readiness Collective.

Data is the ammunition of the future. What we do with that data, how we understand and interpret it, and the decisions we make with it are what make data the most powerful tool in the modern day arsenal of both countries and companies.  Host Fran Racioppi sits down with Doug Philippone, Global Defense Lead for Palantir, to define big data as a decision-making tool. As a former Army Ranger and West Point graduate, Doug started and has led Palantir's Global Defense division to scale while competing with some of the world's largest defense contractors.Doug shares Palantir's rise, the hole in the market they've exploited, the challenges they've faced breaking into the government procurement system, why a technology strategy is not IT Transformation, and how AI and ML are changing the world order. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Data is the lifeblood of any organization or country. Doug explains how data is used in decision-making and the differences between enterprise software and data harnessing.-Doug lives by the mantra “a lifetime of service to the nation” describing his career as an Army Ranger and transition to Palantir to develop tools to enhance the effectiveness of the military.  -Doug credits his parents with developing a rebel spirit inside him as he provides his lessons in figuring out ways to win in complex situations. -Risk-based decision-making is the end result of data aggregation and analysis; Fran & Doug discuss General Stan McChrystal’s Risk Immune System from Episode 34 and how data enhances a leader’s ability to classify and understand risk in their environment. -The entrepreneurial spirit is changing the way the government conducts the procurement process, allowing for increased commercial technologies. -Doug shares the importance of investing in technology start-ups that create impact and shape the future. Quotes:-”Why does data matter? It’s when it's turned into information that you can make decisions on.” (7:34)-“We make the architecture that moves the data around and protects it so that you can make informed decisions.” (9:56)-“Where did this information come from? Why do you know it?” (21:52)-”You're seldom trained for the thing that you are having to do.” (30:46)-”If you do something useful or you're producing outcomes, people will leave you alone.” (33:39)-”The closest that a civilian will come to war is living in the startup world where you have to figure it out.” (34:35)-”That’s the challenge of modern warfare. You're trying to make the best decision as quick as you can.” (37:53)-”Err on the side of just doing something and be bold.” (39:36)-”In software, we’re the best in the world…period…and second is like ten levels behind us.” (57:07)-”You have to make a decision, a really important decision, before this happens…or else you already lost.” (1:00:57)-“How do you process it in a way that you can make a meaningful decision in a time period where it actually still matters.” (1:01:57)Doug’s Three Daily Foundations to Success:-Focus on your superpower-Focus on what moves the needle-Focus on what it takes to winThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions.

What if we could have both high performance and well-being. What if we could look back having achieved our goals and having enjoyed the process. Host Fran Racioppi is joined by Dr. Laura Watkins, author of the recently released book The Performance Curve, Co-Founder at The Cognitas Group & Jumpstart Development, and former McKinsey consultant. Laura advises some of the world's most high-profile leaders in finding the balance between performance and well-being by living on The Performance Curve instead of the Boom-and-Bust Curve. Laura and Fran break down The Performance Curve along its three catalysts,  define the inner operating system, talk about vertical development and paradoxical thinking, and explain the benefits of living in Explore Mode instead of Protect Mode. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-The performance curve is our ability to perform effectively while also maintaining our well-being.-The Boom-and-Bust curve is “crisis-triggered effectiveness.”-The inner operating system is composed of three catalysts: wisdom, fuel & communication.-Mindsets, emotions and habits form our default attitudes towards life and challenges.-Habits are the foundation of our actions in different situations; how we train and develop habits affect our effectiveness and performance. -Laura shares how the “iceberg” exercise helps identify behaviors, habits and hidden drivers.-Performance rests in our ability to remain in an ‘explore’ state instead of a ‘protect’ state.”-Mindset can be broken into ‘accountable, growth and big picture’ attitudes.-Laura’s five-step process to building a series of micro-habits which become long-lasting, life-changing behaviors.-Paradoxical thinking unlocks performance more than binary thinking.Quotes:-”We spend a lot of time pushing ourselves to perform, but often it comes at the cost of our well-being.” (4:40)-”How can I actually show up better or differently to this meeting to get a slightly different result?” (9:11)-”Emotion equals energy in motion.” (13:07)-”The key is that we are able to recognize an emotion.” (15:00)-”The performance curve is a way of being able to survive and thrive in the VUCA world.” (24:30)-“This isn't about having a feedback culture, it's about having a learning culture, a development culture, and those mindsets that go with it.” (40:51)-”We’re never going to get our habit 100% right. We’re always going to make mistakes.” (58:30)Laura’s Three Daily Foundations to Success:-Monitor balance between protect and explore state-Practice developmental relationships-Make sure those you care about know you care about themThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions.

The ruck march can be a leisurely walk to the store, or it can be a grueling test of personal strength, perseverance and drive. Jason McCarthy is the founder of GoRuck, a gear company turned international fitness movement.Host Fran Racioppi takes a detour off I-95 and stopped in Jacksonville Beach to meet Jason and and reminisce about 10th Special Forces Group, the relentless pursuit of quality and what you owe when you admit it was your first time.  Join us for this episode and check us out live at GoRuck's First Annual Sandlot Jax Fitness Festival April 22-24 in downtown Jacksonville, FL. Jason's goal has always been to bring people together to do fun - and hard - things. Sandlot Jax will be no different. The Jedburgh Podcast team will be there in force covering the entire event and putting in the work. We'll see you there. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Sandlot Jax brings together leaders in fitness to focus on in-person, community building through working out, live events, Ted-style talks and a party scene.-The virtual nature of the last two years has impacted people’s ability to forge meaningful connections. -COVID-19 has created an opportunity for people to exhibit agency in their lives, identify what is important to them, simplify and focus on what makes them happy.-Fear is part of our daily lives that forces us to classify and understand the risks we are willing to take. -Jason talks about the founding of GoRuck, creating something that would bond people together, giving back to the Special Forces Regiment and honoring those he served with. -Quality is more important than quantity. Jason and Fran highlight the Special Operations Truths and how they have applied to building GoRuck and The Jedburgh Podcast.-Sandlot Technology is a geo-spacial fitness app disrupting the fitness industry by bringing together trainers with trainees anywhere, anytime.-Jason shares how his entrepreneurial lessons from building GoRuck are being applied to Sandlot Technology.-Fran & Jason discuss the Green Beret Foundation. Quotes:-“The social fitness component of our lives is the glue.”-“When everything is virtual a tremendous dehumanization occurs.”-“Give the time to the people that you really respect and care about.”-“Most things are best when you view them as action verbs.”-”Life has risk and you have to learn how to navigate what you’re willing to accept and what you are not.”-”If you are going to say you were in Special Forces, you better carry that torch well, because if you don’t it’s everlasting shame.”-”I hate everything until I don’t.”-”We think that the world needs more trainers, not fewer.”-”We need to over communicate the value statement.”-”Nobody wants to be bravo right rifle on a patrol.”-“The technology is meant to be a community of communities.”-“Those to whom much is given, much is expected.”Jason’s Three Daily Foundations to Success:-Ruck somewhere-Set aside time to focus internally-Be deliberate about prioritiesThis episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions and The Readiness Collective.

At some point in our lives we'll lose someone or something that defines our very being. How we respond to that loss will test our character to its foundation.Sara Wilkinson lost her husband when he died by suicide in 2018. Navy SEAL Chad Wilkinson was one of our nation's finest Special Operators, having served 21 years in the Navy, with many of those on Seal Team 6. Sara joined host Fran Racioppi to share the love story between her and Chad, reducing the stigmas around Veteran suicide, what it takes to serve as a military spouse and the Chad1000X WOD. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Sara and Chad met in high school and continued their love story through college and a long distance relationship.-We are wired to do exactly what we want to do. Sara discusses Chad’s calling to the Navy SEALS and his love for the unit and service. -Sara explains how military spouses must be fearless, independent and resilient.-Operator Syndrome and the continuous drive of elite performers to compartmentalize suffering and pain is both necessary for success but detrimental to their health.-Why we need to change the language and stigma around death by suicide.-Chad suffered from Interface Astroglial Scarring which contributed to Post Traumatic Stress.-Sara’s advice to military spouses and the spouse’s role as a first responder in the health of the service member.-The CrossFit community is life changing for many as shared suffering develops the habits to improve both mental and physical fitness.-Chad1000X is the WOD tribute to Chad Wilkinson; Fran challenges Sara to join him in completing the workout together at Sandlot Jax. -Sara defines “Live Big” and talks about this year’s Boston Frogman Swim June 12. Quotes:-”He had this blue collared shirt on. I saw his profile. I was done.”-”I think  you have to be incredibly independent because you are going to spend an exorbitant amount of time alone.”-You have to be “fearless because your person is gonna be gone and you’re not going to know what they’re doing.”-“Resilient because you have to go through all these hardships on a daily basis and keep pushing yourself forward regardless.”-”People commit burglary. People commit murder. People do not commit suicide. People die by suicide.”-”If you’ve made the decision to marry this person you love, who’s an operator for 20 years serving our country, your job is to safeguard his health whether you realize it or not…If you see something, say something.”-”If you doubt me then I am 100% gonna do it, just to prove to you that I can do it.” -“If you are a very good CrossFit trainer it means you are designed with the unique ability to allow others to find the best within themselves.”-”Anyone can do this workout…but you do have to have a little bit of grit.”-“For me, living big means not holding back.”Sara’s Three Daily Foundations to Success:-Write because the written word is powerful-Exercise-Ride my skateboard to feel freeThis episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions and The Readiness Collective.

What happens when you have no choice but to win. When losing is simply not an option. When winning no matter the challenge means doing whatever it takes.Jason Khalipa earned the title of World's Fittest Man when he won the 2008 CrossFit games. In 2009 he won the Spirit of the Games award after collapsing mid-competition then picking himself up and finishing. Jason built his career on never quitting and winning at all costs.But in 2016 Jason's daughter Ava was diagnosed with Leukemia; the toughest challenge he would ever face. For this episode, Host Fran Racioppi met with Jason in his flagship gym, NCFIT, to discuss his As Many Reps As Possible mentality for winning no matter the challenge.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-What As Many Reps As Possible (AMRAP) means and how to increase focus in our life.-The five parts of AMRAP: Know Your Why, Focus On What You Can Control, Work Hard, Shift Gears & Re-Evaluate.-Jason’s daughter, Ava’s, battle with Leukemia and how his family used the AMRAP mentality to combat it. -Honesty, self-expression and a real connection to community are the values used to remain grounded.-CrossFit is a community built on shared values and shared suffering.-Jason embraced CrossFit and started his own gym.-Focusing on the controllable instead of the uncontrollable.-Micro-adversities train our mindset to overcome challenges.-The difference between earned vs perceived confidence.-The 2009 CrossFit games showed Jason the importance of never quitting.-Effort Over Everything.-Why Jason started NCFIT, his focus on core competencies and the entrepreneurial journey scaling across the globe.Quotes:-”I was spending too much time not reaching my potential by being one foot in and one foot out in everything I was doing.”-”If you are doing something just because of money and fame, or if you are doing it for some superficial reason, when things get tough you won’t be successful at it.”-”I got to be better. Otherwise I’m not going to have this family. I’m not going to have these things. I have to do better about being present and focused.”-”I thought CrossFit was doing a better job because it had the coach that created the community, which ultimately created that shared suffering.”-”I focused on things that were outside my control…By the time I actually had to go out there and perform, I wasn’t able to perform.” -”Through these micro-adversities you start building up the mindset of learning how to positive self-talk, learning how to win, ultimately because you stayed calm and collected.”-“Winners stay calm and channel that stress into productive energy. Losers complain, fly off the handle, and lose their cool. In my experience, this comes down to a fault in focus."-“If I was not mentally prepared to finish the task at hand…then I just wouldn’t even do it.”-”Find something you are really bought in on and become the world’s best at it.”Jason’s Three Daily Foundations to Success:-Workout to focus the mind-Set intention for the day-Talk to the family about their dayThis episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions and The Readiness Collective.

Before a leader can make an impact, they must first know who they are impacting. And to know someone requires both the art of listening and the gift of storytelling.Juliet Hahn is an entrepreneur, a podcast host, a performance coach, a consultant, a speaker, a mother, a wife, and a friend to many. Her impact is felt across industries and by thousands of listeners and fans. Juliet is the host of Your Next Stop Podcast and was voted #12 in the top 50 moms in podcasting and #27 in the Hot 50 podcasts by Podcasting Magazine.Host Fran Racioppi traveled to Long Island for a conversation on the importance of listening in storytelling, the opportunities growing up with severe dyslexia provided her, Juliet’s tips on pursuing dreams, and how to go hard for five days then take two days to enjoy the beach or whatever makes you happy. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Juliet and Fran share why storytelling is the foundation to creating impact; although it begins with actively listening, the desire to learn more about people and the importance of vulnerability in sharing your story.-Dyslexia affects many talented people in society. Juliet shares the impact of growing up with Dyslexia, how it shaped her learning and how she turned the disability into an opportunity.-Fran and Juliet discuss the importance of leveraging people’s strengths in organizations vs trying to fix their weaknesses. -Juliet’s experiences with weight gain during pregnancy provided a catalyst to change the way she thought about her health and provided an outlet to transition her career to helping others improve their own habits and behaviors.  -Juliet explains the motivation behind the Your Next Stop Podcast and why helping women gain the confidence to take chances and pursue their dreams continues to drive her.-Podcasting is a unique opportunity to connect with people. Fran and Juliet bond over their experiences starting their podcasts as Juliet shares her top 10 tips to starting a podcast.-Juliet & the Your Next Stop Podcast have partnered with NFL Thread to highlight the important work and voice of the wives of NFL players. -Fran asks Juliet to share her Formula for a Fulfilled life.Quotes:-”There is a story behind all of us and we can learn from every single person.”-”Some people will listen but they’re not really hearing.”-”I believe we’re all one question away from a different life.”-”I’m Dyslexic…you struggle in school. School sucks.”-”Not everyone wants to talk about their weaknesses. Not everyone wants to say ‘no, I’m not good at this.’”-“I am an all or nothing person. I was basically like ‘I’m changing it now.’”-“We all need to find that place that we can daydream.”-“I’ve always been positive. Even when I was getting yelled at by teachers that I wasn’t smart.”-”You can create things in your brain, but if you don’t take action it’s not going to go anywhere.”-”There is a lot for a girl to do at the Super Bowl.”-“Monday to Friday I am balls to the walls.”Juliet’s Three Daily Foundations to Success:-Move my body for my brain-Get up before the house gets up-Follow your creative passionThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

The World Order which has stood since 1945 is today being tested in every corner of the globe and affecting our economy here in America.  Host Fran Racioppi is joined in this episode by Former Speaker of the House Newt Gingrich to speak strategy across the Elements of National Power, the effectiveness of our diplomacy in the war between Russia and Ukraine, and the precedent set for our dealings with China, North Korea, Iran and other nuclear capable nations. They also discuss the point at which the US economy cracks into a recession, the decision to take the military option off the table and how education is critical for the next generation of American leaders.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Speaker Gingrich and Fran break down the current war between Ukraine and Russia along diplomatic, informational, military and economic fronts. -The Speaker provides his assessment of the Biden Administration’s handling of the Ukraine-Russia conflict and America’s relationship with Iran.-Fran asks the Speaker to explain the precedent being set by not directly intervening in the conflict. -Speaker Gingrich compares the leadership of Vladimir Putin, Volodymyr Zelensky and Joe Biden.-Fran presses the Speaker on his economic outlook for America, the drivers and impacts of inflation and the likelihood of a recession. -Military force is the last line of diplomacy. Speaker Gingrich assesses the capability of the Russian Army, the strength of American Armed Forces and what China is learning from watching.-Speaker Gingrich speaks about America’s next generation of leaders, what they must do to keep America safe and free, the importance of improving our education system and why competition with China is the long game.Quotes:-“Virtually every medium-sized country is going to conclude that they need to get nuclear weapons.”-”Putin is behaving like the Russian bear. Zelensky has proven that the Ukrainians are lions.”-”People should not think this is incompetence….they are doing what they want to do. And they are doing what they believe in”-“I’ll be very surprised if we aren’t in a recession by 2023.”-”The non-commissioned officers, the sergeants, the warrant officers…they really drive the system.”-”I suspect (Xi Xingping) is asking himself ‘am I really as confident that the People’s Liberation Army could effectively cross 160 miles of The Taiwan Straits and be successful.”-“This is an ideological worldview which is extraordinarily dangerous and runs a real risk, I think, of degenerating into a major war. “-“It’s not so much superpower in the arrogant sense as it is sustaining a capability to ensure that freedom and safety survive.”-”I would say the number one challenge we have is the education system because we are literally not producing people today capable of competing with the Chinese.”Former Speaker of the House Newt Gingrich’s Three Daily Foundations to Success:-Read 3-6 hours per day to remain informed-Have a defined process for Listening, Learning, Helping and Leading to plan around vision, strategy, projects and tasks -Focus on the most important tasks to bring value to a causeThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

General George Patton famously said "you fight as you train." On The Jedburgh Podcast we say "how you prepare today determines success tomorrow." Sarah Apgar found the gap between the way firefighters trained and the way they fought fires. To fill this gap she created the FitFighter Steel Hose. An All-American Rugby Player turned Iraq War Veteran turned firefighter, Sarah took her idea to Shark Tank where she landed a partnership with Daniel Lubetzsky, the founder of Kind. Sarah invited host Fran Racioppi to her Long Island studio for a conversation on entrepreneurism, the fitness industry, her two minute uninterrupted pitch to the Sharks, how leadership in the Army set her up for the highs and lows of building her own business and the importance of partnering with Tunnel to Towers to give back to first responders. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Sarah shares the founding of FitFighter, which started as an idea to address differences between training and real world fitness requirements.-The FitFighter Steel Hose is built from recycled firehouse and steel shot. Sarah explains the importance of sustainability in the production model and the various iterations the product has gone through; including partnership with Sorinex Fitness Equipment.-Shark Tank provided Sarah the opportunity to scale the business while bringing awareness through additional distribution channels.-Sarah shares the top mentorship lessons on business and entrepreneurship she has received from Shark Investor & Founder of Kind Snacks Daniel Lubetzsky.-Fran and Sarah discuss the importance of collegiate athletics in forming the foundation of work ethic, team ability and skill building as they prepared for their military careers.-Fran challenges Sarah to explain the perspective gained from leading soldiers in combat, the loss of camaraderie upon leaving the Army and her difficult decision to leave Warby Parker.Quotes:-”I noticed there was this big chasm between the training that we were doing in the gym and the truck bays and what was really happening out there in the fire ground.”-”I joined the volunteer firehouse to get back some of the camaraderie that I missed from military days.”-“I’m an inventor. I’m stubbornly curious. I’m someone who, if there is something that seems good we need to make it 15 times better.”-”Weightlifting in general is the single most important practice for our long term health. Period. Hands down. Every single day of the week and twice on Sunday.”-”I had decided that if offered the opportunity for a partner from any one of the Sharks that I would walk out of there with it.”-”I wholeheartedly reject the idea that early on in a company that the only way is to pick that one path and trajectory.”-“I was getting less and less exceptional at the job I was doing…that was pretty scary.” Sarah’s Three Daily Foundations to Success:-Create moments of Curiosity-Integrate movement into everything we do-Speak to at least one family member and one friend in your villageThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

In this one-year anniversary special, Fran Racioppi takes the hot seat as guest host Cleo Stiller, author of Modern Manhood, takes over the mic. Cleo turns the table, pushing Fran to finally tell his story from his days growing up in New England and Florida, to Boston University and the Army. They cover what drove him to study journalism, why rowing was so impactful and what he actually did in the Special Forces. They also talk about his difficult post-Army career. The highs of business school and the lows of hard lessons learned in corporate America; plus his path to finding maturity to become the person he always wanted to be.Thank you to all of our listeners, our guests, our sponsors and The Jedburgh Podcast Team for joining us on this journey. We are one year old with this episode. Let's celebrate then get back to work on the next 50! Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Fran explains why he was drawn to journalism, what he learned watching some of the greatest journalists of all time and how Geraldo Rivera showed him he needed to join the Army instead of becoming a reporter.-Cleo asks Fran to talk about how his career in the Army first as an infantry officer and later a Special Forces Green Beret was the result of the discipline and teamwork he learned rowing at Boston University.-Fran describes what he learned working in Africa, the importance of perspective and how his experiences shaped his view of himself and the world.-Fran’s transition from the military was not the easiest road as he struggled to find himself professionally and personally through a variety of different roles; including Merrill Lynch, Snapchat and a foray into cannabis. -Fran honestly addresses past questionable behavior, the drivers behind his decisions and what he has learned about himself through his commitment to change.-The Jedburgh Podcast was born out of Fran’s desire to create impact in people’s daily life. He describes the process of launching the show, the impact it has had on his life and listeners, and a preview of what's to come through the rest of 2022 including the GoRuck Sandlot Jax Fitness Festival and Podfest. Quotes:-”I want to be one of those people. I can make an impact there now and later on if I want to be a journalist I can be a journalist.”-”There were some terrible days in selection…even in the most darkest moments when I was like I don’t know if I am going to be able to do this I would say to myself  ‘at least I am not on the erg rowing.”-”We are really fortunate here in America to say and do all the things we get to say and do. Other countries don’t operate like that.”-”I applied to a lot of jobs and had a lot of rejection.”-”I cried when I was in the car. I looked in the rear view mirror and I realized everything I know in life is behind me. Your identity in so many ways is lost.”-”What highly successful people tend to do is develop an alter-ego.”-“We’ve taken the long-game approach on this podcast.”Fran’s Three Daily Foundations to Success:-Make an action oriented list every day-Communicate effectively across the sender, receiver and the message itself-Act deliberately and with intentionThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

The Russian invasion into Ukraine is unprecedented in modern times and something Europe has not seen since World War II. Tensions between the United States, NATO and Russia are at the highest levels in decades. Host Fran Racioppi and legendary Cold Warrior, Former CIA Operations Director and Author Jack Devine "Jump In" to a conversation on Russia, Ukraine, Putin and land war in Europe in 2022. Fran and Jack cover: -Why Vladimir Putin and Russia want Ukraine back-Putin's mental state and psychology-The threat of nuclear war and the American red line-What it will take to end this conflict-How NATO and the United States are respondingLearn more about Jack and his career on Episode 13.Check out Jack's newest book Spymaster's Prism about Russian aggression, Putin and information warfare.About Jack Devine:Jack Devine spent 32 years in the Central Intelligence Agency serving as both the Acting Director and Associate Director of the CIA's global operations. Devine joined the agency in 1967, after his wife gave him a book about the CIA and its role in U.S. national security. During his tenure, Jack led the Afghan Task Force where he covertly supported the Afghan mujahideen in their fight against the Soviet Union tipping the balance of power during the Cold War in favor of the United States. Jack also led the CIA's Counter Narcotics Center and the Latin America Division where he led the effort in the war against international drug kingpins like Pablo Escobar. Jack has made and changed history in every corner of the world. He is currently the President of The Arkin Group, where he provides boutique consulting on international intelligence and investigative services. He is a member of The Council on Foreign Relations and is seen regularly on all major new networks and publications. Jack recently released his second book, Spymaster's Prism, where he provides his in-depth analysis of intelligence, counter-intelligence and covert action activities between Russia and the United States.

Anita Bitton is one of the fashion industry's most iconic and leading drivers of talent. Anita is the Founder and CEO of The Establishment, the go-to casting director for brands like Tommy Hilfiger, Bottega Veneta, Marc Jacobs, and Balenciaga. She was instrumental in the rise of Alexander Wang.Anita was born in South London. She was raised by foster parents. She modeled as a kid to find a way out of London and a better option than her job at TGI Friday's. For this episode Anita invited host Fran Racioppi to her Brownstone on Manhattan's Upper West Side for a chat in her parlor about defining trends, being bold and disruptive, evaluating talent, resiliency in life and business, raising kids in New York City and her dedicated Spotify channel.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Anita defines the fashion industry, it’s meaning in society and how designers are artists whose style represents their current attitudes and feelings about society.-Fashion is a subjective industry. As the coordinator and facilitator Anita must define what is actually fashionable while bringing out the best in people.-Anita describes the importance of being bold and creative; driving clients to explore new and different ways to represent their visions, but without being pushy.-Fran challenges Anita to describe disruption, fighting the mundane and how growing up in South London with foster parents and adversity shaped her drive and accountability as she consistently looked for ways to move to New York City.-Anita explains the good and bad of social media, how luxury brands use the platforms, the ease of access and the hard work required to make a name for yourself. -Resilience is a key component of success. Anita shows us the importance of rejection in our growth and evolution; which allows for our longevity. Quotes:-”When I think about fashion…it dictates the era that we have been through. It predicts the future that we are going into.” -”Fashion leans into politics. It leans into identity. It leans into rebellion…It all starts with where we are in the world.”-“Fashion is a reaction to what’s going on in the world.”-“There is no right or wrong answer in what we do, there’s just ideas.”-”My job here is to help you be the best version of yourself.”-”I try to meet the talent where they are…one size does not fit all.”-”My biggest fear in life is working in an arena that is irrelevant and mundane.”-”I’m not into the idea of generic. It’s not interesting to me…if they think it’s too bold, that’s exciting to me.”-”I wasn’t good at not being good.”-“There is always a part of society that just wants to put people down.”-“I don’t want to live in the past. That’s done. I did that. I still remember the headache.”-“There is no fast track.”-“Resilience isn’t about taking a job for no money. It’s about knowing your next five moves.”-“There is a solution to every problem. It’s just how you choose to get there.”Anita’s Three Daily Foundations to Success:-Create a gratitude list at the start and end of the day (because it changes)-Meditate to find space-Walk my son to schoolThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

Talent evaluation is difficult in any industry. We make decisions every day on performance that not only affect people's lives, but also affect their emotions and often their physical and emotional well-being. Effectively operating in the world of talent management  requires both empathy and a high level of emotional strength.  For this episode, host Fran Racioppi traveled to the heart of Brooklyn to spend the day with Julia Samersova; Founder and CEO of Cast Inc. - the leading casting company for kids who have what it takes to star in commercials, advertisements and shows. Julia is trusted by the fashion industry's most iconic brands like Maybelline, Calvin Klein, Gap and Carter's.In definitely our most relaxed episode to date, Fran and Julia talk casting, entrepreneurism, talent management, helicopter parenting, the impact adults have on kids and how we can be the best parents we can be.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Julia and Fran discuss defining your self-worth as an entrepreneur, the loneliness of building something from nothing in your vision and how to deal with down times.-Julia defines “busy” and what it means to devote yourself to your passion and dreams. -Julia challenges us to think about parenting differently and incorporate the way kids are learning today through technology into how we parent. -Casting kids requires a mix of energy, uniqueness and empathy, as well as patience to manage their often overbearing parents known as “Mom-agers.”  -In a heartfelt exchange Julia credits her high school guidance counselor with forcing her to believe in herself and pursue what she loved.-Julia explains her career in talent management and how the 2008 market crash showed her a gap in the fashion industry.-Parenting is the hardest job we have. Julia and Fran discuss the act of parenting, the importance of time and attention and the risk aversion between kids today vs yesterday. Quotes:-”If I changed even one kid’s life then it was all worth it.”-“My favorite thing to do was to cut up magazines and make collages out of supermodels.”-“I don’t know what would have happened to me had Mrs. Graham not sat me down and been like you’re a loser, what are you doing with your life, what’s your love, what’s your passion.”-”It’s the honesty in a kid that is mostly attractive to me.”-”The kids usually do better when the parents are in another room.”-”Nobody else is responsible for your success…If you didn’t get that job that you wanted, that’s on you. But also, if you did get the job, that’s on you.”-”Whatever you are busy with, did it produce some sort of satisfaction.”-“Busyness as a badge of honor…no…Rest is the badge of honor.”-”Kids are exactly what you put into them. You are going to get out what you put in.”-”We put iPads in their hands at two years old. What did we think was going to happen? We need to change the way we think about it vs changing the behavior.”Julia’s Three Daily Foundations to Success:-Wake up at the same time every day with gratitude-Never procrastinate; have a sense of urgency all the time-Schedule time to rest and recover-Plus Julia adds a fourth - fight for what you want!This episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

For this episode host Fran Racioppi leapt down to Music City to spend the day with up and coming recording artist Mary Heather Hickman at the famed RCA Studios.Mary Heather hit the iTunes Country Top 10 with her don't mess with Texas style. She has opened for Toby Keith, Eli Young and Hank Williams Jr. She has played at ATT Stadium so naturally Fran challenged her to describe her mentors and role models; and also explain what happened to the Cowboys this year!Mary Heather not only shared her story and her lessons on building a career in country music, but she gave our team a solo concert including a sneak peak of an upcoming yet-to-be released track and her newest hit Baptist Parking Lot, which hit radio on February 14. Take a listen to our conversation and stay tuned until the end to hear for yourself.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Mary Heather describes how she fell in love with Country music and how singing has come naturally, but she has had to work hard to learn the guitar and piano.-As a senior in high school Mary Heather competed on The Voice proving she could make music a career.-Mary Heather explains her songwriting process, how she chooses the topics for her songs, the importance of being meticulous in developing the storyline and how studying journalism shaped her communication style.-Fran challenges Mary Heather on her “sassy, irreverent, don’t mess with Texas” style, why Country music remains optimistic & hopeful as compared to her peers in pop music and which established artists have influenced her. -Mary Heather was diagnosed with Type 1 Diabetes at age four. She shares with Fran her battle with diabetes, how she pretended she didn’t have it, and how she finally accepted it as a fact of her life and advocates for others who suffer from the disease.-Fran and Mary Heather talk Dallas Cowboys football and what it will take to win a Super Bowl in Dallas.-Mary Heather ends the episode with a live performance of her unreleased song Late Night Lonely. Quotes:-”What initially drew me to country music actually was listening to The Dixie Chicks Wide Open Spaces Album.”-”I see that these people are doing it. I’ve always wanted to do it. Why can’t I take that leap and give it a shot.”-”If you want something you have to put in the work.”-”I’m very meticulous about everything adding up.”-”When it comes to music, fans can tell when you are being true to yourself.”-”Knowing what I am not good at has been more helpful to my career than anything else.”-”I wanted to be known as cool or popular. Not the girl with diabetes.”-”I work at a restaurant so I can write during the day…you gotta do what you gotta do.”-”I think everyone should find what gets them excited every day and chase that.”-”I would love to be able to see the Cowboys win a Super Bowl sometime that I actually remember.”Mary-Heather’s Three Daily Foundations to Success:-Start every day with a list-Write everyday to get the creativity going-Find a few moments of “me time”This episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

The halfpipe is the marquis event in snowboarding; launching riders 20 feet into the air while rotating up to four and half times. Or as the newest member of the US Olympic Snowboarding team explained - nailing a 1620.In our second episode of our coverage of the 2022 winter olympics, Lucas Foster joined host Fran Racioppi just before hopping his plane to Beijing. Lucas has his eyes set on making an impact at the games and in the sport - a sport in which America has dominated since its Olympic debut in 1998. We cover the halfpipe and how to combine amplitude, variety and execution to convince the judges of your performance. Lucas shares what it's like to stand beside snowboarding legends like Shaun White and how growing up without a halfpipe taught him to be creative, resilient and adaptable. Lucas also shares how organically growing in the sport has kept him grounded, humble and gracious to be considered one of the sport’s best.  Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Lucas talks about making the US Olympic Snowboard Team and what it means to represent the United States in Beijing. -The United States has dominated Olympic snowboarding since it became a sport in 1998. Beijing 2022 will feature both the next generation of American snowboarding in Lucas, Taylor Gold & Chase Josey and legends like Shaun White.-Fran asks Lucas to discuss the dynamics between competing with your teammates but also driving each other to perform at their best. -Snowboarding is a judged sport. Lucas breaks down the criteria for evaluation and what tricks gain the most attention from the judges.  -Lucas talks about the importance of mind and body synergy while showing us the importance of flow state once standing atop the halfpipe.-Growing up in the skier dominated town of Telluride, CO forced Lucas to approach training and competition for snowboarding with a sense of grit and determination. -Lucas explains his thoughts on making an impact and how becoming too elite will prevent him from becoming a role model for kids and helping others grow to achieve their goals. Quotes:-”I always knew in the back of my mind that I would be able to do it.”-”You can pull value from everyone’s career.”-“That’s the ultimate dream. Make it to the Olympics and have the best run of your life.”-“The criteria for judging is amplitude, variety, execution and overall impression.”-“There is no difference between the body and the mind. The body is the mind.”-”Your physical is always going to be feeding your mental game.”-“The cool thing about snowboarding is that you have to be fully present. Every hit requires full stillness, full presence and full attention.”-”You gotta have people from different walks of life to make this sport unique and to make it more of a culture rather than just some cookie cutter sport.”-“Snowboarding has helped me really discover who I am and discover my path in life.” Lucas’s Three Daily Foundations to Success:-Meditate to find space and remain grounded-Movement to train the body-Develop meaningful connections with othersThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

World Cups and Olympic medals are won and lost by hundredths of a second by skiers hurling themselves down ice covered mountains with only a thin metal edge to control decent.These feats of speed, athleticism and precision breed competition, a healthy dose of fear, and awe for all of us who watch and have dreamt of standing atop the winner's podium. Beijing 2022 is here...and it's time to kick off The Jedburgh Podcast tribute to the Winter Olympics.Steven Nyman, is an American legend in downhill Olympic and World Cup skiing. He has reached 11 podiums, earned three World Cup titles, and did something no other American downhiller has ever done—reaching the podium four times in a row in the run up to the 2018 Olympics. He has been on the US Ski Team for over two decades.Steven joined host Fran Racioppi from the World Cup circuit in Switzerland to discuss the importance of preparation, the fear of failure, the courage to act, the grit needed to recover from devastating injuries and the drive to win after 20 years of competition.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Steven talks about his longevity in the sport, the perspective he has gained as he has matured on the circuit, and what it would take to continue competing at the Olympic level as he turns 40.-Fran breaks skiing down into three component parts: physical, technical, and mental capability. -Steven explains how training under fatigue sets him apart from the competition, as pushing the body for peak performance in the last 30 seconds is essential to winning. -The technology in skiing has rapidly advanced over the last 20 years; Steven talks about his battles with skiing equipment and how he has had to adapt equipment made for smaller athletes to work at his size.-A skier’s mental preparation must be constant throughout the year; something Steven explains takes discipline and a focused approach to each movement and each run. -Steven talks about early days in skiing, how his brothers pushed him to compete and how chasing the BYU ski team growing up instilled in him a sense of grit and fierce determination.Quotes:-”I’ve shown a lot of speed, but I have made a lot of mistakes. If I can refine some of those mistakes I can be right in there with the big boys.” -”If you can focus when you are pushed against a wall, that’s when you are going to set yourself apart.”-“Crashes are brutal. If you can take a hit and get back up, that is going to allow you to race more and more.”-”There’s not a lot of controllable things outside of your equipment.”-”There is not a lot of thought. There’s a feeling and there’s a drive.”-”It was just step by step goals…and I reached for it and pushed for it every single year.”-”That grit. That desire to compete. That desire to win is what drives me.”-"If I commit to that and hammer through it with intention and drive, instead of a little hesitation, I'm going to come out way faster."-“Active and drive. Those are my two words.”  Steven’s Three Daily Foundations to Success:-Set deliberate goals-Step away, honestly critique and assess yourself-Ask myself if I still love what I am doing - then go do it!This episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

The word service is defined as the action of helping or doing work for someone. The Honorable Patrick Murphy has served...and led...in many arenas.  He was America's first Iraq War Veteran elected to Congress. He was later appointed by President Obama to serve as the Undersecretary of the Army and the acting Secretary of the Army. He was the youngest professor to ever teach at West Point. Today, Patrick is a Vetrepreneur, where he serves as an angel investor for Veteran-owned businesses, advocates for mental health programs, and mentors the next generation of our nation's leaders. Patrick joins this episode to discuss his journey from Soldier to Congressman to leading the Army's over one million people. We cover his thoughts on leading in combat, why he felt compelled to enter politics and run for Congress, and how service to others is the greatest role a leader can play in any organization.  Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Growing up as a blue-collar kid in Pennsylvania showed Patrick the importance of service and the need for structure; driving him to join the Army.-Patrick was the youngest professor ever to teach at West Point.-Patrick talks about the difference between the wars in Iraq and Afghanistan and how they shaped his perspective on elected leaders. -Fran challenges Patrick to show us how to work across the aisle, enhance collaboration and bridge the divide between our views and those who disagree with us.-Patrick defines leadership in America, what we need moving forward and how leaders of character lead no matter what.  -Patrick was known as the Soldiers’ Secretary and describes his “leader first” concept.-Patrick championed ground-breaking legislation such as the ​​21st Century GI Bill, the Repeal of Don’t Ask Don’t Tell, and Hire Our Heroes.-Patrick describes the importance of investing in Veterans and Veteran-owned businesses.Quotes:-”West Point is the Athens and Sparta of America…you cannot leave West Point without love of country.”-“I knew I had to get involved in political public service to be a voice of reason and to fight for my brothers and sisters…to fight to do what’s right.-”I love the quote hire for talent, train for skill.”-”We can disagree on things but you never become disagreeable.”-“I do think that we need more veterans in office; because they work as teams. They tend to put the country first. They tend to not answer to political bosses or parties.”-”We are not perfect. We are never going to be perfect. But we are a good country. Partially because we are always trying to make it better…that’s our solemn duty.”-“What leadership is…you inspire others to do things they wouldn’t otherwise do.”-“We develop leaders of character for a lifetime of service. Character is how you are when no one is looking.”-”I don’t just talk about it. I am the embodiment of it.”Patrick’s Three Daily Foundations to Success:-Be a curious and voracious reader-Stay physically fit-Know and commit to what is most importantThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

Grit is defined as courage, resolve, or the strength of our character. We develop grit through the difficult times in our lives. The times we got knocked down, passed over or left behind. Host Fran Racioppi visited Travis Hollman, President & CEO of Hollman Lockers; the world's largest manufacturer of locker rooms, including those of the Dallas Cowboys, Equinox, The New York Times,  J.P. Morgan and Alabama Football.Hollman is a family business that Travis has grown 8x since he took it over in 2011. Growing up, Travis suffered from severe dyslexia and a rare bone disease that bound him to a wheelchair. He was bullied, rejected and called the dumbest kid his teachers ever taught. Today, he is one of the most successful and influential CEOs in business.In an on-location episode inside the Hollman manufacturing plant, Travis and Fran discuss locker rooms, scaling businesses, entrepreneurship, the importance of family, his dedication to giving back, and how Grit has been the key to overcoming adversity and finding success. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Travis discusses the history of Hollman, his relationship with his father and how he immediately implemented a turnaround culture of growth based on doing the right thing; something that proved itself during the COVID-19 downturn.-Travis discusses the various roles at Hollman and how he evaluates talent based on what people want to do vs what he thinks they should be doing. -Travis credits a childhood physical disability that left him in a wheelchair, combating severe dyslexia and being shunned by others as pivotal in developing toughness and grit.-Travis talks about the details of manufacturing, the fundamentals of volume, the importance of technology and how Hollman wins on quality. -Travis provides his advice to young entrepreneurs who struggle to choose a clear direction.-Fran and Travis open up about parenting, raising kids, the differences between when they grew up and the importance of balance.-The Hollman Family Foundation provides locker rooms and funds school improvements to impact local communities. Quotes:-“There was no one in charge. Whoever put their hand up that day was in charge.”-”My thought process is that everyone wants to be worth $100M one day. That’s not true.”-“We are all wired differently. We are all wired for exactly what we want to do.”-“He’s the dumbest kid I ever taught. He can’t come back to this school next year.”-”You’re the best person, that’s who we hire. When you do that, that's how you develop the right culture.”-”It doesn’t matter what you do, but find that idea you really love.”-”We used to get hurt by rocks and pavement…how they are hurting kids now is through social media and making them feel bad.”-”We are going to give free college tuition to everyone that works here and their spouses and their kids.” -“When I make money, the people around me should all make money. Let’s keep the money moving through society.”Travis’s Three Daily Foundations to Success:-Show up-Never walk alone-Focus on the good, learn from the badThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

The Department of Veterans Affairs is one of the most complex organizations in government. At the center of this complexity is VA disability ratings and compensation; a program developed over 200 years ago to compensate service members while they recovered from service. Today, this program is convoluted, lengthy and often the most challenging process a Veteran must endure during transition to civilian life. Daniel Gade, a retired Army Officer, combat-wounded amputee and author of Wounding Warriors: How Bad Policy is Making Veterans Sicker and Poorer joins host Fran Racioppi to challenge the current one-size fits all approach to VA disability compensation calling it outdated and antiquated; as well as providing recommendations for reform. Daniel served in the Bush and Obama administrations and was the Republican nominee in the 2020 election to represent Virginia in the US Senate.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Daniel breaks down the VA disability claims process through a personal account of his combat and non-combat related injuries, including a detailed account of being wounded twice in Iraq and the events leading to the loss of his leg.-We explain the numbers behind the VA, the increase in disability claims over the last two decades, the addition of bi-partisian policy and the cost of disability claims as related to other VA education and health programs.-After losing his leg in Iraq, Daniel explains how he took control of his rehabilitation by focusing on the future, what factors would aid in his recovery and what must be done to “self-rescue.”-Daniel used extreme sports like triathlons and cross-fit to prove he could recover and raise his expectations of himself and his ability to thrive as an amputee.-The concept of “Stolen Valor” demonstrates how too many people misrepresent their service, the level of their injuries and their disabilities to increase their payments from the VA leading to increased policy complexity and bureaucracy.-Daniel defines the term “permanent and total” and shows how it allows veterans to avoid treatment to ensure continued compensation.-The path to reform requires three initiatives: focus on employment, link compensation to treatment, separation of military-related injuries vs those incurred while in the military.Quotes:-”It causes veterans to see themselves as sick, or as disabled, or as useless and worthless.”-”We should be much more careful about how we use the word disability. The current process uses disability for anything wrong with a veteran.”-”The VA spends more on veterans staying sick than veterans getting better.”-”The VA’s priority is on paying people disability benefits. Not on rehabilitating them, educating them, housing them, or helping them in other ways.”-“It ripped a chunk out of my thigh and I woke up in a ditch.”-”I was in a surgeon's care in 37 minutes and my blood pressure was 60 over 0.”-”My philosophy has always been find a solution and engage in whatever the solution might be.”-“I realized right then that I wanted to be a person who can do anything.”-”The veterans’ Iron Triangle is the most difficult Iron Triangle in all of politics.” Daniel’s Three Daily Foundations to Success:-Hug my kids-Connect to something greater than yourself-Find a way to serve othersThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

How do we define the term "best performance?" Is it elite? Is it peak? Is it simply human? For our first episode of 2022, host Fran Racioppi starts 2022 with a conversation on first defining “optimal performance” and second on understanding the core fundamentals that make up our character and our personality...The Attributes.Fran is joined by Rich Diviney; a former Navy SEAL who revolutionized the way Navy SEALS are assessed and selected for our nation's premier counter-terrorism forces. He has taught leadership and the concept of optimal performance to thousands of businesses, and recently launched his new book called The Attributes.2020 and 2021 tested many of our attributes. We may not have even realized it. We don't know what 2022 will bring, but we know that any success starts with our ability to understand ourselves.  Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Rich distinguishes between traits and attributes, defines optimal performance vs peak performance, separates skills from attributes, and shows the importance of selecting those who “could” do the job vs those who know “how” to do the job.-How the lessons of the US Navy SEAL assessment & selection process can be used in any organization and how to apply it today. Plus a short history of the SEALS and the evolution of training through today’s Hell Week.-Fran and Rich cover 22 of The Attributes through a discussion on the five categories: Grit, Mental Acuity, Leadership, Drive, and Team Ability.-A detailed breakdown of discipline vs self-discipline, sympathy vs empathy, decisiveness vs decision-making; and how they each affect our roles as leaders.-Rich provides the “how-to” assessment to understand our core values to determine which attributes are most important to our organizations.  -START is the five-step process to improve ourselves and the quality of our attributes.-Fran gets Rich to pick the attribute that best defines him; and what he is looking to improve in 2022.Quotes:-”If you want to understand human performance—yours and others’—the first step is to understand attributes.”-”Personality traits are who we are on any given day.”-”Optimal performance is about doing the best you can in the moment.”-“Skills are not inherent to our nature…skills direct our behavior in known situations.”-”Attributes…inform our behavior. They don’t direct our behavior.”-”Talent is a dynamic dance between skills and attributes.”-”Grit can be described as the ability to push through and achieve those acute challenges and goals.”-“Mental Acuity is the one that all of these are actually inter-related.”-“When someone leaves the group of a narcissist, that person is immediately enemy #1.”-“Self-Discipline involves those things that the external world has no say in. Discipline involves those things that the external world does have a say in.”-“The confusing thing about leadership is that we often think of leadership as a noun…in fact is a verb. It’s a behavior”-”A decisive person understands that a decision can be final, but not permanent.”Rich’s Three Daily Foundations to Success:-Hug my wife and kids-Tell them I love them multiple times -Keep moving forward; even if just a small stepThis episode is brought to you by Jersey Mike’s, 18A Fitness and Analytix Solutions.

The New Year is the time we all commit to eating less and working out more. We commit to improving our fitness and health. For some, it lasts all year. For many a few months, maybe a few weeks, and for others - just a few days. To talk about fitness and goals in 2022, host Fran Racioppi asked Founder of 18A Fitness, and fellow Green Beret, Kevin Edgerton to join him on this New Year's episode to reminisce about their glory days as Green Berets, discuss a renewed commitment to fitness as the clock strikes January, and to share what it takes to try out for, and become, one of nation's most precious assets - a Special Operations Warrior. Kevin served 26 years in the US Army as both enlisted and as an officer. He developed the human performance training programs for Army Special Forces Groups and the Air Force Special Operations Air Wings. He has since retired and founded 18A Fitness, an app-based, customized training platform to prepare any warrior for the grueling selection courses of the Green Berets, Army Rangers, Navy SEALS, Marine Raiders or Air Force Special Operations Air Wings. It's like we always say...How You Prepare Today, Determines Success Tomorrow. Happy New Year! Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Kevin & Fran reminisce about their days in the United States Army Officer Candidate School and how prior enlisted soldiers like Kevin set the example for college entry officer candidates like Fran.-18A was born out of Kevin’s experience in Special Operations selection courses, physical training certifications and I desire to help the next generation succeed in both fitness and the military.-Kevin’s career in fitness started when his father suffered a heart attack in the gym and required a triple bypass surgery.-Fran and Kevin break down the importance of physical vs mental training and preparation; and how higher levels of physical fitness allow for enhanced mental clarity when solving mental challenges.-Kevin explains the importance of character in Special Operations and the differences in missions between Green Berets, Navy SEALS, Marine Special Operations, and Air Force Special Warfare. -Fran asks Kevin what we learn from the best and worst leaders.Quotes:-”You have to know what their desired end state is, then put a program together that fits that need…that fits that scope…so they can pass that with ease.”-”You have to come up with your why. Why you want to do this.”-”When you see that second plane hit…it just got real…it changed the whole dynamics of what I was going to do.”-”When you are a team leader your integrity has to be the utmost in anything that you do.”-”The best leader I ever had was Darsie Rogers…he challenged you to do things that were outside the norm.”-”Just worry about what’s down and in. I will worry about up and out.”-”War brings out the worst, the ugliest in you. Now that it’s post-war, now this should bring out the best of Americans; and I only want the best that’s going to be in Special Operations to lead that charge.”Kevin’s Three Daily Foundations to Success:-Structured mobility and breathing exercises every morning to wake the body.-Eat healthy; not perfect, but well.-Put the phone down and move!This episode is brought to you by 18A Fitness and Analytix Solutions.

Some organizations are so vast, so large, and so dynamic that it is often almost impossible to comprehend the scale and complexity; making leadership the most important factor in performance.General(R) Peter Chiarelli served as the Vice Chief of Staff of the United States Army, an organization of over 1.1 million employees and a budget of $240 billion dollars. General Chiarelli is one of our nation's most innovative leaders; always challenging the way the Army operated. He transitioned the Army from Vietnam, through the Cold War and into the modern Army of today.General Chiarelli and Host Fran Racioppi discuss the General’s career, his days as a professor at West Point, how he led the medical industry in changing the way we view post traumatic stress, how COVID has set the example for collaboration and teamwork, the importance of wearables in tracking our health, the lessons of the war in Iraq, and what type of leaders we need in our nation today. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-GEN Chiarelli recounts his early days in the Army in the post-Vietnam era and how not getting into law school changed his life.-GEN Chiarelli explains how the West Point Department of Social Sciences forces leaders to think differently about challenges which leads to innovation. -Traumatic brain injury was relatively unstudied prior to the war in Iraq; GEN Chiarelli questioned the doctors and forced them to think differently about how the Army treated these cases.-GEN Chiarelli breaks down the stigma behind post traumatic stress, and how he has led the medical industry in dropping the word “disorder” from the diagnosis. -Fran and GEN Chiarelli discuss the importance of wearables in the reduction of Veteran suicide; including Nightware, a product replacing the use of prescription drugs. -The COVID vaccine development is used as an example of how teamwork in medical research can advance medical innovation and save lives.-GEN Chiarelli explains how he prepared the 1st Cavalry Division, the US Army’s heaviest division, to fight in Baghdad and how his leaders adapted to learn about basic services and providing essential training to the Iraqi defense forces.-Fran and GEN Chiarelli examine the lessons of the war in Iraq, the importance of a whole-of-government approach to conflict and the impact of General Colin Powell and Norman Schwarzkopf.Quotes:-”I came in for four and it ended up being 40.”-“That’s the essence of team building, to not be in the transmit mode all the time. You never learn anything when you’re talking.”-”How can you go up to a woman who has been violently sexually assaulted…and say she has a disorder because of that.”-“I’m a big fan of wearables. I think they are going to be particularly useful in the military population who is tired of being given a bag of pills.” -“Leadership is about listening.”-”I always tell young leaders, remember what really upset you.”-”We did not fight these wars with a whole-of-government approach.”-“We need to break some of the molds that have guided us in the past.”GEN Chiarelli’s Three Daily Foundations to Success:-Make my bed to complete one task-Dedicate 60 minutes to read something outside of my comfort zone-Determine what my team needs from me to achieve their missionThis episode is brought to you by 18A Fitness and Analytix Solutions.

Midnight Express sets the standard as the leader in luxury center console powerboats. In this episode, Host Fran Racioppi travels to Miami to combine his passion for boats, journalism, and the beach as he sits down with Harris Glaser, President and Owner of Midnight Express. Harris, along with his brother Eric, bought Midnight Express in 2006 and have since redefined the boating industry bringing unparalleled design and construction, elaborate color schemes, flawless precision and unmatched performance. Fran and Harris discuss entrepreneurism, building an iconic brand, precision engineering, high-level customer experience, the importance of human capital, and the keys to building a successful family business. We also discuss the impact the loss of his father had on the company and his family; and how COVID has propelled the boating industry into uncharted seas. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Harris explains the history of Midnight Express, the rebranding efforts after the company was acquired by his family, and how their design and color patterns have changed the boating industry.-As a family business, Harris and his brother Eric jumped into building a boat manufacturing company and have complementary skill sets as an entrepreneur and an engineer. Harris credits his father, Bert, in mentoring and leading them in the early days of the company and describes the details of how he and Eric split responsibilities and resolve brotherly disputes.-Fran and Harris break down the proprietary construction methods used to build each custom boat, as well as some of the wildest requests the team has been asked to build. -Harris gives The Jedburgh Podcast the exclusive first look, never publicly released details on the brand new Midnight Express 52’ coming this winter.-Government and law enforcement have different requirements for their boats; Harris explains how Midnight Express worked with Customs and Border Patrol to customize the boats to their needs.  -Harris shows the importance of access as the owner of a premium brand, how he empowers his team to take ownership, and his thoughts on making mistakes. -Despite supply chain disruption, Harris describes how boating has skyrocketed since the start of COVID, but also how Midnight Express has weathered multiple industry setbacks throughout the years. Quotes:-”You see it and you know it’s a Midnight Express.”-”We can adapt the boat to be able to get what they want out of it.”-“We don’t throw many marketing dollars out there, but social media has been very impactful.”-“Content, content, content...create new content. Create better content.”-”I don’t think there is any one master plan for family businesses...communication is key to even having a hint of hope to making it successful.”-”It took me time to learn humility. Certainly when I was 22, humility was not oozing out of my veins.”-”Even when you are right, sometimes you give anyways.”-”I’m ok if you make a mistake...you lie to me...that’s when we have problems.”-”We found our way around without having to sacrifice quality.”Harris’s Three Daily Foundations to Success:-Communicate effectively and openly-Show gratitude to all people, regardless of role and level-Think macro but get micro quickly when neededThis episode is brought to you by 18A Fitness and Analytix Solutions.

Winning teams and companies aren’t built overnight. Leadership and a championship formula are needed for an organization to win. Dynasties are created when leaders apply this formula year in and year out without compromise.  In this episode, Fran Racioppi discusses how championship dynasties are built with renowned performance psychologist Dr. Jack Stark. Jack has been a part of 22 national championships, eight NASCAR championships with Hendrick Motorsports, as well as multiple Olympic and professional teams. He has authored or co-authored 12 books, treated over 10,000 patients as a psychologist, and worked with over 100 companies, many in the Fortune 500. This episode is filled with lists that any leader, in any organization, in any industry can bring to their teams today to make an impact.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Jack defines a dynasty and explains how DYNASTY=P4 (People, Personality, Process, Purpose) -Dynasties require four specific roles within the organization: Thinker, Promoter, Coordinator, and a Corps of Action Oriented Staff.-Fran and Jack compare Jack’s nine C.H.A.R.A.C.T.E.R attributes to the nine  characteristics of elite performance used by Special Operations to evaluate talent.-Jack breaks down the importance of analytical thinking using induction vs deduction in our problem solving process in an effort to develop breakthrough ideas. -Jack builds dynasties through the SPEED process (Select, Plan, Execute, Educate, Document).-Assessment is an integral part of building teams and talent. Fran and Jack describe different methods to assess talent and performance including Jack’s Behavioral Assessment and Selection Survey (BASS).-Purpose guides us and consists of a dream, a love, and a mentor.-Jack describes his diamond-shaped mental process to approaching competition.-Fran coins the term Jack’s “Factors of Failure” to identify how the stages of moral development can determine a leader’s likelihood of failure. Quotes:-”Culture is how we behave as a group. Our values. Our attitudes.”-“One player, one play, one game, can determine a season.”-”Leadership is a word used by many but truly understood by few.”-”If you don’t have character, you can’t lead.”-“You get up every day and decide your attitude.”-“The greatest leaders are great teachers.”-“It’s not just hard work; it’s the focus you have.”-“People fail not because they are not smart...they fail because of some sort of moral flaw.”“Make sure you do one thing with your kids...teach them how to love and be loved.”“40% of college athletes actually suffer from some form of a psychological disorder or mental health issue.”Jack’s Three Daily Foundations to Success:-Evaluate my dream and pursue it daily-Look to my mentors for guidance-Share my life with someone who loves meThis episode is brought to you by 18A Fitness and Analytix Solutions.

Richard Hanbury is the CEO and founder of Sana Health, the company behind the Sana device. It's an innovative audiovisual device that trains brain pathways to reduce pain. Richard founded the company to save his own life after he was forced to drive his car off a bridge in Yemen. He was 19 and he lost the use of his legs. Richard developed Sana as a long-term solution to the root causes of pain and as an alternative to prescription drugs; which often only mask the pain and cause untold adverse effects on patients.Find out how Bruce Willis saved his life and how he dove into wearable technology. Learn more about his clinical trials on fibromyalgia and neuropathic pain. Richard also shares three of the most profound daily foundations of success we have heard to date on the podcast. Sana has won numerous medical industry awards including the MedTech Innovator Award and the Under Armour Innovation Award. Richard joins host Fran Racioppi to tell his entrepreneurial story of resilience, adaptability, innovation, and his mission to save not only his life, but the lives of all those suffering from chronic pain and opioid addiction. Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Richard describes the life-changing car accident in Yemen which left him paralyzed, in a coma, clinically dead and diagnosed with less than five years to live.-Richard explains how he took his medical future into his own hands studying the extent of his injuries and associated nerve damage to develop a non-invasive and non-narcotic solution to reduce the pain and improve sleep.-Fran and Richard walk through the entrepreneurial story of Sana Health as they discuss the first versions of the hardware and software, as well as the iteration of the technology required to support the around-the-world flights of Sir Richard Branson and Bertand Piccard; including sitting in a lobby to cold approach engineers!-Sana is described in detail providing a first hand, founder look at how it was designed, how it helps to clear a busy mind, support enhanced relaxation, improve sleep management, reduce stress and enhance recovery from fatigue.-Richard discusses receiving FDA breakthrough status legitimizing the need for a device like Sana. Quotes:-“It stayed laptops, wires and boxes until Bertrand Piccard.”-“I used that as an excuse to harass everyone coming into the building.”-“Wearables were just not a thing...next year I will finally have what I wanted to build.”-“The more pain you are in the more you are going to damage your sleep...and once you damage your sleep, you are damaging everything.”-“Where is the pill that I can pop that is going to solve my problem. The human body and human brain don’t work like that.”-“However bad a day is, I can guarantee you anybody can find one thing or one person that did something to help them that day.”Richard’s Three Daily Foundations to Success:-Journal to express gratitude to determine what brings you happiness-Make your bed-Spend time doing the things that make you happy (and not work!)This episode is brought to you by 18A Fitness and Analytix Solutions.

The rapidly growing industry of hypersonic propulsion requires both sage experience and youthful vigor. The team at Velontra Hypersonics has both. Host Fran Racioppi is joined in this episode by their President, retired Major General Craig Whelden, and their founder and CEO, Rob Keane.General Whelden brings 40 years of leadership and experience in the defense industry. Rob brings engineering and innovation. Together they are propelling objects at five times the speed of sound and disrupting an industry that has long been dominated by major defense contractors. Pushing the sound barrier has not been done since the 1950's. It was an area the United States once dominated, but today we are losing ground to China. Rob shares the technology needed to move faster than we ever have, how he has implemented the FAST model to problem solving, and why bringing in Craig was so integral to compete. Craig provides his command philosophy, the importance of character in choosing your team, and his top leadership quirks that bring organizations, and people, all the wrong attention.Read the full episode transcription here and learn more on The Jedburgh Podcast Website.Highlights:-Fran presses Craig and Rob on the importance of senior leadership in young companies and the value young leaders get from bringing in seasoned leadership to their executive teams.-Craig defines inspired leadership and provides examples of both right and wrong when taking over organizations and instilling your work ethic. -Rob explains the FAST model of innovation (Fast, Attritable, Scalable, Tangible)-Craig delivers his leadership quirks to building organizations built on transparency and standards.-A deep conversation about hypersonic propulsion, America’s race against China in the development of hypersonic technology, and a history of the innovation of propulsion systems in the defense sector.Quotes:-“We are vertically aligned so we design both the aircraft and the propulsion system.”-“We are currently flat out behind the Chinese in the field of hypersonics and hypersonic propulsion.”-“I’ve got lots and lots of rocks in my rucksack that I have picked up over decades… you use the experiences of your life to shape what you might do in the future.”-“I trust you until you demonstrate that you are not worthy of that trust. That puts a healthy pressure on people.”-“Character is a foundation, without which, just about everything else fails”-“You really see the strength of a person’s character when they are under pressure. It holds or you see it fall apart.”-“If they don’t have character it almost doesn’t matter what technical skills they bring to the table.”-“When Craig came on the team the very first feedback he gave us was that Rob is doing too much.”-“The team is the number one reason startups fail. That is the number one risk.”-“You have to put yourself in the shoes of the other person...how is your message going to be received?”Craig’s Three Daily Foundations to Success:-Make a List-Work the List-Be thankfulRob’s Three Daily Foundations to Success:-Never quit-Do something-Have funThis episode is brought to you by 18A Fitness and Analytix Solutions.