Changing Buyer Behavior | A Conversation With Greg Coticchia | Tech Done Different Podcast With Ted Harrington
Buyers want to be informed, and the internet has made finding the info they need easy to do. Greg Coticchia shares insights into how behavior is changing, and how to think differently about selling too.
The ITSPmagazine Podcast · ITSPmagazine Tech Done Different, Ted Harrington, Greg Coticchia
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Show Notes
Buyers want to be informed, and the internet has made finding the info they need easy to do. Greg Coticchia shares insights into how behavior is changing, and how to think differently about selling too.
You'll learn:
- Why buying behavior is changing
- How to think differently about the interplay between marketing, sales, and more
- Why you need to make buying easy
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Guest
Greg Coticchia
CEO of Sopheon [@Sopheon]
On Twitter | https://twitter.com/GregCott
On LinkedIn | https://linkedin.com/in/gregcoticchia
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Host
Ted Harrington
On ITSPmagazine 👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/ted-harrington
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This Episode’s Sponsors
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👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network
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Resources
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For more podcast stories from Tech Done Different With Ted Harrington: https://www.itspmagazine.com/tech-done-different-podcast
Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTQ79pdnWWvCuhWjyw9WGwi
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