A Conversation With Aaron Weiche, Co-founder / CEO @Leadferno | The Founder Pack Podcast With Brendon Rod
“what becomes even more dangerous is that your future decisions can end up being almost routed to continue to copy that competitor or those competitors"
The ITSPmagazine Podcast · ITSPmagazine Founder Pack, Brendon Rod, Aaron Weiche
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Show Notes
Guest
Aaron Weiche
Co-founder / CEO @ Leadferno [@Leadferno]
On Twitter | https://twitter.com/AaronWeiche
On LinkedIn | https://www.linkedin.com/in/aaronweiche/
Host
Brendon Rod
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod
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Episode Introduction
“what becomes even more dangerous is that your future decisions can end up being almost routed to continue to copy that competitor or those competitors"
Aaron Weiche (why-key) is the co-founder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur founding and leading multiple companies and digital marketing agencies over the past 20 years.
Prior to Leadferno he was CEO of GatherUp, growing it to serving over 25,000 businesses and appearing in the INC 5000. Aaron led GatherUp to an acquisition in 2019.
Key topics:
- Meeting customers where they are
- Personal and business communication channels are blurring the lines
- Why having a business identity is important
- Considerations for taking your product and company deep vs wide
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Resources
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