Episode 394

MI Rewind: Business Crash Course w/ Mike Michalowicz

Robert Leonard chats for the second time with Mike Michalowicz to discuss entrepreneurship and marketing tactics in his new book, Get Different; why being better isn’t enough to win customers anymore; why having no money or experience actually gives someone a shot at their business working; why a business plan is a waste of time, and much, much more!

The Intrinsic Value Podcast - The Investor’s Podcast Network

November 4, 202257m 20s

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Show Notes

IN THIS EPISODE, YOU’LL LEARN:

26:49 - How someone can get their very first customer, who isn’t a friend or family member.
31:24 - Why most businesses and people’s marketing plans fail.
32:45 - Why copying best practices from your competition almost guarantees your marketing will go unnoticed.
35:51 - The breakdown of the idea of the DAD or D-A-D framework.
45:40 - If Mike was able to go back to before he started his first two successful companies, or even if he is to launch a brand new business today, what he would use that he knows now that he didn’t know back then that would increase the speed and probability of his businesses’ success.
And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Mike Michalowicz’s Go Get Different website.
Mike Michalowicz’s books Get Different, Profit First, The Pumpkin Plan, Clockwork, Fix This Next, The Toilet Paper Entrepreneur, and Surge.
Related Episode: Blueprint for Entrepreneurship w/ Mike Michalowicz - MI043.
All of Robert’s favorite books.

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