The Interior Design Business CEO

I'm sharing the essential habits and practices that have been game-changers for both myself and my clients in creating an interior design business that runs smoothly and supports the life you want to live. These routines will help you feel more grounded, intentional, and in control as the CEO of your business. Discover how to bookend your week with purpose, schedule time for leadership and focused work, and track the data that matters most. I'm addressing some of the common obstacles that might come up as you implement these routines and giving you strategies to overcome them. Get full show notes, transcript, and more information here: https://www.desicreswell.com/122 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

I'm diving into how to recognize when you're caught in a negative thought spiral and practical strategies to break free from it. By learning to manage your mind in these moments, you can cultivate a greater sense of calm, confidence, and focus in your work and life. I share five powerful techniques to stop negative thought spirals in their tracks. You'll learn how to separate yourself from your thoughts, ground yourself in the present moment, and find new perspectives that empower you to take action. With practice, you can develop your inner coach and take control of your mental and emotional wellbeing as a design business owner. Get full show notes, transcript, and more information here: https://www.desicreswell.com/121 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

I share a powerful process for systematically assessing new opportunities and invitations. By asking yourself a series of key questions, you can gain clarity on whether saying yes or no is the right decision for you and your business. Whether you're considering a new design project, partnership, conference, or even your own ideas, this episode will give you the tools to make confident decisions without regret or overextending yourself. Get ready to take control of your schedule and ensure that every opportunity you pursue is fully aligned with your goals and values. Get full show notes, transcript, and more information here: https://www.desicreswell.com/120 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

In this episode, I dive deep into the concept of risk tolerance and how it impacts your ability to achieve your biggest goals as an interior design business owner. I explore what risk tolerance really means, how to assess where you currently fall on the spectrum, and most importantly - how to expand your capacity to embrace discomfort and uncertainty in pursuit of the results you truly desire. If you've been struggling to make decisions or take action because of a fear of potential risks or downsides, this episode will provide you with practical strategies and mindset shifts to help you move forward with greater confidence and clarity. You'll learn how to reframe risk, get clear on the facts, and ultimately develop the willingness to bet on yourself and your business's potential. Get full show notes, transcript, and more information here: https://www.desicreswell.com/119 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

In this episode, I share my personal experience of setting and achieving a challenging goal last year - doing a headstand in yoga. Through this lens, I explore the importance of giving yourself enough chances to succeed and staying committed to your goals, even when progress feels slow or difficult. Discover how to approach your interior design business goals with a mindset of persistence and belief in your ability to succeed. Learn practical strategies for overcoming obstacles, celebrating small wins, and continually recommitting to your vision. If you're ready to make meaningful changes in your business this year, this episode will give you the motivation and tools you need to stay the course. Get full show notes, transcript, and more information here: https://www.desicreswell.com/118 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

Have you ever wondered what it takes to build a successful interior design business through meaningful relationships? In this episode, I sit down with Kasey Johnson and Regan Nix, the co-founders of Blue Pencil Collective, a full-service design and architecture firm, to explore this very topic. Kasey and Regan also share their experience bringing on a new partner, Christy Davis, to expand the reach of their legacy business. If you're looking to scale your interior design business through authentic relationship building, this episode is packed with valuable insights and actionable strategies you won't want to miss. Learn how Blue Pencil Collective has built a thriving firm by prioritizing people and cultivating meaningful connections. Get full show notes, transcript, and more information here: https://www.desicreswell.com/117 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

I'm sharing the three most impactful things you can focus on in quarter one to gain traction and build momentum in your business. By constraining your focus and committing to targeted strategies, you'll be able to make meaningful progress towards what you truly desire, whether that's bringing in your best-fit clients, increasing your profitability, or creating a smoother day-to-day in your business. I dive into the importance of nurturing relationships, gaining visibility through aligned marketing efforts, and integrating the lessons learned from the previous year. Plus, l share some powerful questions you can ask yourself to get clarity on how to apply these focus areas in your unique business. Let's set ourselves up for an incredible year ahead! Get full show notes, transcript, and more information here: https://www.desicreswell.com/116 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

Do you struggle with follow-through and honoring commitments to yourself in your interior design business? You're not alone. Self-accountability is an essential skill that many business owners grapple with, especially as their companies grow and evolve. Tune in to discover practical tips for strengthening your self-accountability muscles. I share the key differences between self-accountability and discipline, explain how to build internal motivation by connecting your daily actions to your larger business vision, and reveal why treating yourself as your most important client is a game-changer. Get full show notes, transcript, and more information here: https://www.desicreswell.com/115 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

At the heart of building a practice you truly love—one that supports you creatively, financially, and personally—is the ability to make thoughtful decisions. In this episode, I share some powerful questions and beliefs to help you make decisions and pursue your goals with purpose in the coming year. Join me in reflecting on where you are undecided, where you may be straddling decisions, and what needs to happen for you to step into your next level as a designer CEO. Let's make 2025 a year of turning your wants into your reality! Get full show notes, transcript, and more information here: https://www.desicreswell.com/114 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

Goal aversion can manifest in various ways, some obvious and others more subtle. It might look like telling yourself you're not a goal person, doubting your ability to achieve the goal, or fearing disappointment if you fall short. If you avoid setting goals in your interior design business, or you only feel the resistance to truly committing once you've already set the goal, this episode is for you. Learn why we set goals as business owners, how to identify where resistance is showing up for you, and what you can do to move past it. Discover how embracing discomfort and building self-trust can help you navigate the goal-setting process and unlock the next level of your interior design business. Get full show notes, transcript, and more information here: https://www.desicreswell.com/113 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

I share a powerful strategy that will help you stay motivated, accountable, and on track throughout the entire journey: leveraging both progress goals and outcome goals in your interior design business. Utilizing both of these approaches gives you clarity, direction, and ways to evaluate your path forward, all of which are going to increase your likelihood of succeeding. Learn what progress goals and outcome goals are, how they differ, and why you need both to not only make consistent progress toward your desired results, but to make the journey there so much more enjoyable. I show you how setting clear and measurable milestones helps you stay focused on what matters most, and why these approaches will help you take your goal-setting to the next level. Get full show notes, transcript, and more information here: https://www.desicreswell.com/112 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

As we wrap up the current year and look ahead to the next, now is the perfect time to reflect on what worked well, what didn't, and what you want to create moving forward. Goal-setting is an essential practice for any business owner who wants to build something significant that supports them financially, creatively, and fulfills their desire for growth. I can't wait to share my goal-setting secrets with you this week. Join me in this episode as I walk you through each of the five key elements of effective goal-setting. Learn the most common reason goal-setting falls flat, how to stop working against yourself and create a smooth path forward instead, and my roadmap for making your big goals a reality in 2025. Get full show notes, transcript, and more information here: https://www.desicreswell.com/111 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

As we come to the close of another year and begin thinking about goal setting for 2025, knowing what enough means for you is vital for creating the kind of life and business you truly want. And in this episode, I dive deep into the concept of enough and how it impacts every aspect of your interior design business. I explore how to identify when you need to define enough, the different ways to approach it, and the transformative power of making that decision for yourself. From setting financial goals to managing your time and team, knowing what enough means for you is crucial for success, and I guide you through this process today. Get full show notes, transcript, and more information here: https://www.desicreswell.com/110 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

I sit down with brand strategist and copywriter for interior designers, Deb Mitchell, to discuss how powerful messaging can transform your interior design business from the inside out. From the importance of authentic brand positioning to crafting a compelling voice that builds trust with your ideal clients, Deb shares her expert insights on the power of investing in strategic messaging for your business. Learn Deb's tips for making empowered decisions about your brand messaging and positioning, and the internal growth that's required when you want to up-level. She offers the three pillars that will help you show up as your most authentic and elevated self, and breaks down how effective messaging and positioning can help you sell more easily, increase profits, and save precious time and energy in your business. Get full show notes, transcript, and more information here: https://www.desicreswell.com/109 For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

As interior designers, it's easy to get caught up in the idea that more is always better. Whether it's working on client projects or moving the ball on our business goals, we believe that if we could just be more efficient, more organized, or more disciplined, we could finally get ahead. But what if this constant pursuit of productivity is actually holding us back? What if productivity isn't the pinnacle it sells itself to be? Join me this week to hear some hard truths about productivity that might surprise you. But don't worry, I also share some good news that will help you approach your work in a more intentional and sustainable way. Learn why more isn't necessarily better, how the productivity trap strings you along, and most importantly, how to break free from it. Get full show notes, transcript, and more information here: https://www.desicreswell.com/108

In this episode, I sit down with Mark Ostrom, the founder, executive director, and creative director of Joy Collaborative: a nonprofit located here in the Twin Cities that creates uplifting spaces for children with life-limiting conditions. Mark shares the story behind Joy Collaborative and explores how designers can give back in a way that's authentic to their talents and values. If you're looking for a more meaningful way to express gratitude to your clients this year, or are toying with the idea of turning your passion project into reality, this episode will leave you feeling inspired. Mark shares how thoughtful, functional design can be truly life-changing for these families. We also discuss creative ways interior designers can incorporate charitable giving as a memorable gifting and marketing opportunity, and how even small contributions can create a powerful ripple effect of joy. Get full show notes, transcript, and more information here: https://www.desicreswell.com/107

In this episode, I answer a question from a listener who struggles with staying calm and collected when project issues arise. We often absorb the stress of these hiccups to shield our clients from them. However, things are most definitely going to go wrong at some point - whether it's at the project site, during a presentation, or even in response to a client's reaction. So how can we learn to ride the emotional waves ourselves? I share practical strategies for managing your mindset when the unexpected happens. Learn how to separate facts from stories and how to tune into your body to process emotions. With these skills, along with realistic expectations, you'll be better prepared to navigate project challenges with greater ease and resilience moving forward. Get full show notes, transcript, and more information here: https://www.desicreswell.com/106

You probably set yourself an annual financial goal back at the beginning of 2024, and here we are, coming into the final months of the year. Are you on track to hit your goals? Maybe you're falling behind, or perhaps you've already surpassed your target and are wondering if you should raise the bar even higher. Listen in this week as I show you how to master the art of goal revision. Hear what the process of evaluating your current position entails, the factors to consider when deciding whether to adjust your targets, and how to make the most of the remaining months and position yourself for success in the year ahead. Get full show notes, transcript, and more information here: https://www.desicreswell.com/105

As CEOs of our businesses, we are constantly faced with decisions about what to keep, what to let go, and what to bring in. But without a clear framework for evaluating these choices, it's easy to get stuck in indecision or cling to things that no longer serve us. That's where the concept of All Killer, No Filler comes in - a simple yet profound way to assess what truly belongs in your business and what needs to be released. I dive into the origins of All Killer, No Filler, share practical examples of how I've applied it in my own life and business, and guide you through the process of using this powerful filter for yourself. You'll hear why this concept is the secret to creating more ease, how it opens up both physical and mental energy, and helps you better utilize the resources in your business. Get full show notes, transcript, and more information here: https://www.desicreswell.com/104

Whether you have part-time or full-time team members, it's crucial to ensure that their roles and responsibilities align with your company's goals. If you want to feel confident knowing that the investment you've made in your team members will optimize payback for you and your design business, it's time to consider conducting a time audit, and I walk you through this process in this episode. Learn how you can optimize your team's performance to increase productivity, profitability, and overall satisfaction. Hear the importance of conducting a time audit to identify gaps, redundancies, and inefficiencies in your team's workflow. I also share a step-by-step process for gathering data, reviewing it, and implementing solutions that will create more value for your business as a whole. Get full show notes, transcript, and more information here: https://www.desicreswell.com/103

Are you holding back in your interior design business due to a fear of rejection? You're not alone. As a designer, putting yourself and your creative ideas out there can feel incredibly vulnerable, and the possibility of hearing no can be paralyzing. But the truth is that learning to work with and move beyond this fear will be transformative for your business and your goals. Tune in this week as I share a powerful three-step process for supporting yourself through situations where rejection is possible, so that you can take bold action towards your goals with confidence and resilience. You'll learn how to notice and address initial self-rejection, proactively decide what you know to be true about yourself, and put no on the table as a possibility in order to open yourself up to the potential for getting a yes. Get full show notes, transcript, and more information here: https://www.desicreswell.com/102

This week, I'm joined by my former client and incredibly talented designer, Campbell Minister, as she lets us in on her journey from overwhelmed designer to true designer CEO. Over the past eight years, Campbell has grown her Montclair, New Jersey-based firm to a team of three designers, a director of operations, and a procurement and accounting team. But with this growth has come the challenge of maintaining a thriving business while being present in her personal life as a mother of three. Listen in this week as Campbell shares her insights on the keys to her success as an interior design business CEO. She opens up about her fear of going from solopreneur to leading a full-time team, how she navigates the desire to control every detail, why focusing on relationships, not outcomes, has been vital to her success, and her goals for the near future. Get full show notes and more information here: https://www.desicreswell.com/101

As I celebrate the 100th episode of the show, there are important lessons I've learned from this incredible journey of creating what has become a well-reviewed and established podcast. But these insights go far beyond podcasting; they are valuable principles you can apply to any new initiative, goal, or project in your interior design business. Discover why focusing on small wins and cumulative effort is key to achieving big things, how patience and commitment work together to help you stay the course, and why examining your beliefs about yourself is crucial for unlocking your next level of potential. Get full show notes and more information here: https://www.desicreswell.com/100

We've covered a lot of ground over the past CEO Summer School episodes – from trading good for great to overcoming Someday Syndrome. Now it's time to reflect on which topic you want to delve deeper into and embody over the next month. In this episode, I guide you through choosing your focus and making it visible so you stay committed to your goals. Whether you've knocked CEO Summer School out of the park or it hasn't gone quite as you hoped or planned, join me this week as I show you what's next. In this final episode of the series, you'll hear why making small shifts can compound into the kind of success you want, the importance of acknowledging how far you've come, and how to focus on the insights that resonated most with you. Get full show notes and more information here: https://www.desicreswell.com/99

There are two distinct types of confidence that you can leverage in your interior design business to help it grow and also get out of your own way when your brain tells you, "Well, you've never done it before." If it feels like your brain is holding you back from achieving your biggest goals, you're in the right place. I explore the two types of confidence that every interior design CEO needs to master. Learn why your level of confidence affects every aspect of your business and how to build unshakable confidence, even when you're venturing into uncharted territory. Get full show notes and more information here: https://www.desicreswell.com/98

Being an interior design entrepreneur is not for the faint of heart. Between managing client relationships, juggling multiple projects, and chasing big goals, self-doubt and insecurity are bound to creep in at times. But even amidst the ups and downs, there are moments when you've felt like you were absolutely nailing it. I share how to identify and leverage those times when you're at your best so you can embody that version of yourself more often. Learn why tapping into your best self always starts with your thoughts and beliefs and how to use those as fuel to generate the feelings and actions that reinforce your ideal state. Get full show notes and more information here: https://www.desicreswell.com/97

Leading with your future self is all about focusing on where you're going, rather than where you've been. By setting intentions and taking action in alignment with the version of you that has already created the vision you hold for your business, you can access a well of inner guidance and wisdom. While your future self isn't perfect, they are farther along the journey and can offer valuable insight about the now. Discover how tapping into the wisdom and perspective of your future self can help you make better decisions, stay motivated, and achieve your biggest goals. Hear why now is the perfect time to see what you can do to set your future self up for success, and how to lead with your future self to gain a fresh perspective on your role as CEO of your interior design business. Get full show notes and more information here: https://www.desicreswell.com/96

In this episode, I share examples of common blind spots and provide strategies to help you proactively identify what might be getting in your way. By cultivating greater self-awareness and learning to compassionately examine your thoughts, feelings, and behaviors, you can skillfully navigate challenges and achieve the outcomes you desire in your business. Discover how business blind spots limit your growth and a powerful reflection question that will give you clarity on your current blind spots. With this knowledge, you learn how to make looking for blind spots a regular part of your business-building activities so you can make profound changes to accelerate your growth. Get full show notes and more information here: https://www.desicreswell.com/95

How are you delaying the daily tasks you just don't want to get to? Where in your life or business are you prone to saying, "I'll do it later?" If you often procrastinate with the best of intentions but find yourself never actually getting to the task, you're in the right place. Whether you're putting things off in the short term or imagining grandiose plans that you never actually take action on, the truth is both hinder your progress toward achieving the goals you want. Learn how to recognize your Later Habit patterns and how to conquer them for good. Get full show notes and more information here: https://www.desicreswell.com/94

If you are currently delaying the results you want to see and the interior design business CEO you want to become, you're not alone. We all engage in someday-ing our biggest dreams. Visualizing the result you want without actually putting in the effort can give you the positive emotional experience you want, but when it becomes your norm, your dreams will stay in the distant future forever. I explore the concept of Someday Syndrome in-depth and give you a variety of ways to begin thinking about how you might be engaging in this habit both in your day-to-day and long-term planning. Learn the downsides of only taking imaginary action, how there might be an underlying fear or resistance you need to address first, and how to lessen the tendency and impact of putting things off. Get full show notes and more information here: https://www.desicreswell.com/93

Last week, we discussed how feeling stuck between a rock and a hard place in your business is primarily a mental habit. The lens through which you view your life and business is similar. Recognizing your current lenses and considering other options lies at the heart of the mindset work I teach my clients, and I'm guiding you through this process today. Learn how to name your lenses and identify whether they're truly serving you. I'm offering you a few examples of how your current lenses are coloring your experience, and why switching them out for other options could improve the way you experience every area of your life and business. Get full show notes and more information here: https://www.desicreswell.com/92

If you know what you want to achieve next but only see two different yet equally undesirable options, you might be stuck in rock-and-a-hard-place thinking. Perhaps you're faced with challenging circumstances or courses of action that feel uncomfortable, and you just can't see beyond the 'bad' options. This is where today's CEO Summer School lesson comes into play. Hear examples of how designers find themselves stuck between a rock and a hard place, and why, although disempowering, it can feel comfortable to stay frozen. Learn how to strengthen the skill of cognitive flexibility, and why applying your creative thinking skillset as a designer will allow you to see all the options you could be pursuing. Get full show notes and more information here: https://www.desicreswell.com/91

As your business grows, you will continually cycle through periods of comfort and discomfort. Increasing your capacity for discomfort is an ever-evolving skill that is vital if you want to expand your vision of what's possible. It all begins with accepting the fact that discomfort is part of the process, and this week, I'm inviting you to consider how you could be more willing to embrace discomfort. Learn why willingness is required for you to reach your vision of success, and how to begin increasing your capacity for discomfort. Hear what happens when you increase your ability to be with difficult emotions, and why embracing discomfort is the secret to your success as an interior design business CEO. Get full show notes and more information here: https://www.desicreswell.com/90

When you think about where you want your business and life to be one year from now, what do you need to be willing to do and feel to make your vision a reality? This is your prompt for our CEO Summer School episode this week. Being willing is an essential ingredient to your success because it's how you'll create new results and grow with your company. So where do you start? I invite you to grow your willingness as the CEO of your business. Hear why doing new things will require a certain level of stretching outside of your comfort zone, how to increase your capacity to hold the discomfort of being willing, and what happens when you grow your ability and desire to be willing. Get full show notes and more information here: https://www.desicreswell.com/89

This week, I'm revisiting the concept of creating Your Life and Business Vision. This is an essential piece of goal-setting and business planning because this is where you'll be creating a roadmap for self-defined success. Everything from what you prioritize to what you absolutely won't do can all be clarified and filtered through your vision, which means you get to streamline how you spend your time, energy, and attention. You'll hear how it helps you create a perfect work-life blend unique to you, what happens when you don't have a clear vision for your life and business, and how to get started. Get full show notes and more information here: https://www.desicreswell.com/88

Welcome to the first episode of our CEO Summer School series! If you could wave a magic wand, what would great look and feel like in your business one year from now? Trading what feels good for what could be great can feel risky. Our brains aren't inclined to search for what could be great when things feel good enough, so it's your job to proactively nudge it in this direction, and I'm here to help you. Learn what trading good for great will require of you and why answering this prompt for yourself will likely feel uncomfortable and challenging. I'm highlighting a few things to consider as you practice thinking about your business in this way, and what trading good for great looks like for me in my business. Get full show notes and more information here: https://www.desicreswell.com/87

Whether it's a client falling through, a key employee leaving, or receiving a health diagnosis, those big life-shaking moments are opportunities to reset. It's moments like these, where you learn that anything can change in an instant, that remind us of the importance of creating space to proactively reset instead of having one forced upon us. That's what I'm helping you do in CEO Summer School. Learn what a forced reset is and how these moments are opportunities for reflection, making new decisions, and reprioritization. Hear about the forced resets I've encountered in my life and business, and how CEO Summer School will help you proactively hit the reset button so you're not forced into one down the line. Get full show notes and more information here: https://www.desicreswell.com/86

Summer tends to be an exceptionally busy time for all of us. Your schedule is probably all over the place, you might be taking time off from work, and you probably want to get out and enjoy the sun. However, while you might want to devote less time to your business over the summer, you can't ignore it. You want to be ready for the rest of 2024, and CEO Summer School is the perfect way to set yourself up for success. Learn what you can expect from CEO Summer School, how I'll help you reassess and plan your interior design business goals every single week, and why I'll be going to summer school right alongside you! Get full show notes and more information here: https://www.desicreswell.com/85

If you've ever wondered why the mindset aspect of my work is so critical in my sessions with clients, this topic exemplifies exactly why. Your brain is with you 24/7 and has the power to completely transform your life and business. When you start asking high-quality questions, you essentially train your brain to become solution-oriented, and I'm showing you how to start in this episode. Whether you want to make more money, up-level your clientele, overcome procrastination, or are unsure of what goal to pursue next, tune in this week to hear why asking high-quality questions is the solution to it all. Learn how all solutions originate from high-quality questions, what happens when you're in the practice of asking open-ended, curious questions, and how to start training your brain to think in this way. Get full show notes and more information here: https://www.desicreswell.com/84

The lessons we're taught around productivity often center around being more committed or disciplined to our goals and business vision. However, I'm taking a different approach this week and showing you how being less committed or uncommitting could be the solution to your productivity issues. Learn the power of uncommitting and when the practice of uncommitting might be called for in your business. I'm showing you how uncommitting can be helpful, the value of doing an audit of your current commitments, and how you'll free up your time and mental bandwidth when you uncommit. Get full show notes and more information here: https://www.desicreswell.com/83

A love of control is a tendency that is especially prevalent in the interior design industry. But the truth is, we can't control everything. So it's time for a pep talk about what you can and can't control in your interior design business, and every other area of your life. I share why it's important to have a clear idea of what you can actually control in your interior design business. Learn exactly what you can and can't control, so you can influence the things you can control, and start letting go of the things you can't. Get full show notes and more information here: https://www.desicreswell.com/82

If you're prone to overthinking, over-planning, over-perfecting, or over-tweaking aspects of your interior design business, this is a must-listen episode. You might be under the illusion that you're ensuring the highest quality outcome by delaying taking action, but this is far from the truth. That's why, this week, I'm flipping this common saying on its head and showing you how your business would benefit from putting in the reps, rather than waiting on perfection. Learn how quantity creates quality and examples of where the concept can be applied in your interior design business. I'm showing you why overthinking creates an illusion of productive action, how increasing the number of actions you take is what will increase your skill, and what to expect once you begin practicing the belief that quantity creates quality. Get full show notes and more information here: https://www.desicreswell.com/81

Just like the seasons change around us, we experience different seasons of our lives and businesses. Those periods of change must be acknowledged because they will come whether you address them or not. So why not be super intentional about how you want to spend your summer and create a plan for true rest, no matter what that might look like for your unique business? Listen in this week as I show you how to create a summer slow down plan without worry or overwhelm. Hear the foundational tools that will support you in working less, some important considerations to keep top of mind as you make a plan, and my top tips for ensuring a successful summer slow down or rest period. Get full show notes and more information here: https://www.desicreswell.com/80

Heather Peterson runs a small boutique interior design firm based in Minneapolis, working with clients across the country. As a self-trained designer, she entered this field when she moved to Minneapolis from New York, decorating her own home and blogging her journey. Whether you're in the early stages of your business or have been in the industry for decades, you're going to gain so much from listening to her story. Listen in this week as Heather offers the transition points she's faced as a designer CEO and the evolution of her self-concept. She's sharing her thoughts on the value of having a coach by her side, the challenges she had to navigate as she grew her team, and what's coming next for her as she continues to up-level her practice. Get full show notes and more information here: https://www.desicreswell.com/79

This week's topic of competing desires is one that applies to you, regardless of the stage of business you're in. Each year and each season of life will look different, and the goals you have for yourself and your business will continue to evolve. If you're committed to achieving your goals, you must release the resistance of two desires being at odds with each other, and I'm showing you how this week. Learn the two main ways I see competing desires showing up for my clients, and what's required of you to bring your goals to fruition. Hear how to create space for all of your desires to coexist in harmony, and how to begin challenging your assumption that there can't be room for everything you want to achieve. Get full show notes and more information here: https://www.desicreswell.com/78

Molly Schoneveld is a brand strategist, publicist, and the founder of The Storied Group: a luxury PR firm that specializes in representing designers and creative entrepreneurs. She's here to shed light on what PR can look like for interior designers, and how to include it as part of the long game of your business. Molly and I cover everything from what type of PR is best for your design business to the nuts and bolts of getting your work published. She offers how she supports designers and creative entrepreneurs, her insider tips for pitching your projects, and how PR can be used to level up your firm and get you the visibility you want. Get full show notes and more information here: https://www.desicreswell.com/77

Do you often find yourself spiraling in worst-case scenarios? The truth is we are wired to consider all the possible worst-case scenarios. This is how our brains attempt to keep us safe. However, you have a choice in how you respond to your thinking when it's presented. So if considering worst-case scenarios not only feels terrible but can actually hinder your growth, why not assume the best until proven otherwise? Learn how making the simple swap from worst to best-case scenarios can completely transform your life and business. Hear why I urge you to imagine best-case scenarios, what happens when you stay stuck in worst-case-scenario thought loops, and powerful questions that will help you give best-case scenarios at least the same amount of airtime that you give worst-case scenarios. Get full show notes and more information here: https://www.desicreswell.com/76

Every quarter is an opportunity to make new decisions based on what you've learned during the last quarter, and being strategic about your planning process is the secret to up-leveling your business. However, the reality is that most interior design business CEOs overlook an essential part of achieving bigger goals: regularly checking in by conducting a quarterly review. Whether you're new to quarterly planning or have some experience and are ready to level up the process, tune in this week to hear how to use a quarterly review to move closer to your 2024 goals. Hear four essential questions you must ask yourself at the end of every quarter and how to use your answers to make strategic decisions about moving forward. Get full show notes and more information here: https://www.desicreswell.com/75

The acronym ROI (Return on Investment) is typically used in the business world, and the process of examining whether or not your investments are providing the return you hoped for is a wise business practice. We all want to aim to make investments that will compound in future returns, but I believe this concept extends beyond the financial realm. It's about getting a return on your energy (ROE). And this week, I'm inviting you to consider how ROE is the new ROI and how maximizing your ROE has the potential to transform your interior design business. I show you why ROE is the new ROI and how examining your ROE could provide better returns and value for you, your business, and your clients. I'm sharing examples of how this practice applies to anything in your business, whether client-facing or on the back end, and how to become cognizant of where your energy is currently being spent so you can assess if it's worth the return. Get full show notes and more information here: https://www.desicreswell.com/74

If you don't currently have a supportive plan that's going to move you in the direction of your goals over the next quarter, there has never been a better time to start using the framework I'm offering you today. A 90-day plan is what I use to plan in my business and my recommendation to all my clients, and in this episode, I'm showing you how 90 days could change everything in your interior design business. Listen in this week to learn the magic of using a 90-day plan, and why creating a thriving interior design business you love becomes easier when you follow the 90-day planning process. I'm officially inviting you to schedule your 90 in 90 coaching intensive with me, and sharing what you can expect during our session together and the business growth you'll see over the coming months. Get full show notes and more information here: https://www.desicreswell.com/73