Empowering PR and Advocacy: Insights with Liana Zavo

Caroline Biesalski begins by highlighting the growing importance of video content in today's business landscape, setting the stage for an insightful conversation with Liana Zavo. Liana shares her journey into the business world, drawing inspiration from her early experiences. They delve into the challenges of storytelling and branding within public relations, emphasizing the significance of authenticity. The discussion expands to include the concepts of frequency, vibration, and advocacy in business practices. Liana also shares her involvement in nonprofit work and provides her contact information. The episode wraps up with a focus on mentorship, coaching, and Liana's future goals. (0:00) Introduction and Importance of Video Content (1:52) Liana Zavo's Inspiration and Business Start (3:07) Storytelling and Branding Challenges in PR (6:21) Frequency, Vibration, and Advocacy in Business (9:26) Liana Zavo's Nonprofit Work and Contact Info (12:02) Mentorship, Coaching, and Future Goals