Demystifying Publishing: Terry Whalin's Insights and Strategies for Success

Caroline Biesalski welcomes Terry Whalin to the episode, where he discusses his book "10 Publishing Myths" and shares valuable insights on book promotion. Terry reflects on his experiences and challenges as an acquisition editor, emphasizing the importance of persistence in publishing and introducing the "rule of 5." The conversation covers the nuances of crafting a book proposal versus a pitch, offering practical advice for aspiring authors. Terry also talks about his accessibility and upcoming projects. The episode concludes with an offer for a free session, providing a supportive resource for listeners.

Meet W. Terry Whalin Newport Beach, CA, USA

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• Website: https://terrywhalin.com/
• LinkedIn: https://www.linkedin.com/in/terrywhalin/

(0:00) Introduction by Caroline Biesalski and welcome to Terry Whalin (2:48) Terry Whalin discusses "10 Publishing Myths" and book promotion insights (8:39) Terry's experience and challenges as an acquisition editor (13:00) The importance of persistence in publishing and the "rule of 5" (15:10) Crafting a book proposal versus a pitch (19:46) Terry's accessibility and future projects (22:34) Conclusion and free session offer