EP 43: What does your Brand Sound Like? - Joel Beckerman
The Innovation Show · Aidan McCullen
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Joel is founder and leader of MMM, Man Made Music is a strategic music and sound studio. MMM score entertainment and brand experiences by creating and curating soundtracks and sonic ids. Joel Beckerman is an award-winning composer and author and had the vision to set up MMM, when very few saw the value in sound. Fast forward to today and Joel is a leader in his field and his services employed by Global, forward-thinking brands. Joel is author of the great book 'The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy'. We discuss the book, the main insights and how you can use sound to transform your brand and yourself.