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Conference Keynote: Price with Paul Greive
Episode 5

Conference Keynote: Price with Paul Greive

The Independent Farmer Podcast

September 4, 202026m 22s

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Show Notes

Listen to Paul Greive challenge the 'cost-plus' pricing model in his Keynote Session on Price from the DIRECT 2020 Farm Conference. Learn why fewer options are better, from bundles to flat-rate pricing.

Show Notes:
Link to Tom Bennett's talk at DIRECT 2020 (mentioned in the episode):
https://www.directfarmconference.com/price-tom-bennett
Read more here:
https://www.barn2door.com/blog/direct-farm-conference-speaker-paul-greive-of-pasturebird?__hstc=222833540.27d14b09b2dd22de361d173a26cb9b0e.1633454048048.1634057568637.1634070995079.5&__hssc=222833540.8.1634070995079&__hsfp=122364210 

Topics

barn2doordirect farm conferencedirect farm podcastfarming podcastfarm podcastfarm pricehow to price your farmfarming products pricePaul Greivesfarm marketingfarm brandingfarm sale