Building an Award-Winning Company Culture Through Joy with Rhiannon Andersen of Steelhead Productions

In this episode of In-Between, Kassidy sits down with Rhiannon Andersen, co-founder and Chief Marketing Officer of Steelhead Productions, to talk about leadership, resilience, and choosing joy through life’s hardest seasons. Rhiannon shares how she helped grow Steelhead by over 600%, why happiness is a conscious choice rather than a personality trait, and how her early career in social work shaped her values-driven approach to business. They dive into building award-winning company culture, giving back through the Give Happy Foundation, navigating massive business risk during the recession and COVID, redefining success beyond money, and learning to balance masculine and feminine leadership. This conversation is a powerful reminder that success isn’t just what you build — it’s how you live, lead, and show up through the in-between moments.

What You’ll Hear:

• Why happiness is a choice — and how Rhiannon rebuilt her life around joy

• Growing Steelhead Productions through recession, risk, and reinvention

• What award-winning company culture actually looks like day-to-day

• The power of giving back and building purpose into business

• Redefining success beyond money, titles, and achievement

• Navigating leadership, motherhood, and feminine vs. masculine energy

• Advice for anyone stuck in an “in-between” season of life or business

Connect with Rhiannon:

@rhiannon_andersen | https://www.instagram.com/rhiannon_andersen 

@exhibithappy | https://www.instagram.com/exhibithappy/

@givehappyfoundation | https://www.instagram.com/givehappyfoundation/ 

LinkedIn: https://www.linkedin.com/in/rhiannonandersen/

Let's Connect:

@inbetweenconvos | @kassidy.owen