Daniel Erichsen | The Insomnia Paradox: Why Trying to Sleep Fails and What Actually Works | Ep 19
The IJK Podcast · Imad Jack Karam
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Show Notes
In this episode of the IJK Podcast, host Imad Jack Karam welcomes Dr. Daniel Erichsen, a leading sleep coach and author who has helped thousands of people around the world break free from chronic insomnia — not by trying harder, but by letting go.
Daniel began his career as a sleep physician, but over time realized that many traditional treatments — sleep hygiene rules, rigid routines, even medications — often failed to address the real problem: the anxiety and effort surrounding sleep itself. That realization led him to become a sleep coach and to develop a radically different approach.
He’s the author of two transformative books, Set It and Forget It and This is Natto, both of which offer practical tools and powerful mindset shifts for those struggling with insomnia. He also runs The Sleep Coach School, a global online platform guiding people away from sleep anxiety and toward peace, trust, and freedom.
In this conversation, we explore:
- Why trying to sleep often makes things worse
- How fear and control fuel chronic insomnia
- What it really means to “befriend wakefulness”
- How to adopt the NATTO mindset: Not Attached To The Outcome
If you’ve been stuck in the cycle of sleepless nights, this episode may just change the way you think about sleep forever.