The ifa Show

In this episode of the ifa Show, host Keith Ford is joined by Paul Luu, financial adviser and life insurance specialist at Evalesco and Principal Edge, to unpack the scale and causes of Australia's underinsurance problem. Paul explains how risk advice fits within a holistic planning framework and outlines the "minimum effective dose" philosophy – structuring just enough cover to meaningfully protect clients and their families without over‑insuring or blowing up the budget. Tune in to hear: Why dedicated risk specialists are increasingly important inside advice practices. The real‑world consequences of underinsurance for clients. How advisers can reframe the conversation to better connect insurance to long-term legacy outcomes.

In this episode of The ifa Show, host Keith Ford is joined by financial adviser Jayde Jenkins to unpack the realities of starting and running an advice business, and why the idea of launching a firm can be appealing for many advisers but doesn't always deliver the outcomes they expect. Jayde explores the pressures of business ownership, from operational demands to personal trade-offs, and why stepping away from running a firm can sometimes be the right decision. Tune in to hear: How the appeal of independence can quickly be outweighed by the realities of running a business. Why moving between roles and structures can provide valuable perspective and lead to better long-term fit. The importance of aligning your role with your strengths.

In this episode of the ifa Show, host Keith Ford speaks with Unbound Financial founder Charmaine Hall about how she has embedded AI across her financial advice business to reclaim time, cut costs, and deepen client relationships. Charmaine dives into the risks, boundaries, and ethics of AI in advice, stressing the importance of accuracy checks, not over‑trusting AI, and putting tight security and data‑handling controls in place. Tune in to hear: How AI can enhance the human side of advice. Why advisers need to look beyond simply generating file notes to reap the benefits. Balancing the use of AI with ethical concerns.

In this episode, host Keith Ford speaks with Michael Khouri, principal adviser at Better Financial Planning and host of the 'Sharing More Than the Sheets' podcast, about the value that a financial adviser's podcast can have for both their firm and their clients. Michael explains that although he originally launched his podcast to find new clients, it quickly evolved into a passion project focused on helping people with practical money topics rather than technical product discussions. Tune in to hear: Why podcasts can be a powerful tool for trust and vetting. How episodes can be used as follow-up resources and tools for referral partners. The importance of efficiency in advice businesses so advisers can help more Australians.

In this episode of the ifa Show, host Keith Ford speaks with Jordan Vaka, an independent financial adviser at PlanningSolo, about his niche focus on clients experiencing divorce and bereavement, particularly older women who have not previously managed the household finances. Jordan explains the practical and emotional realities of advising recently widowed or divorced clients, from working closely with lawyers and unwinding complex structures to slowing things down or comforting a distressed client. Tune in to hear: How both divorce and bereavement can consumes clients' mental capacity. The importance of simplifying financial affairs and focusing on predictable, regular income rather than elaborate structures. Why deep specialisation in niches can significantly improve client outcomes.

In this episode of the ifa Show, host Keith Ford speaks with Shannon Freney of Direct Wealth about practical ways financial advice firms can improve efficiency without compromising client outcomes. Freney explains why firms should treat efficiency as part of an ongoing process, while maintaining a measured and deliberate approach rather than change for its own sake, and how understanding where the bottlenecks exist can help advisers streamline their operations. Tune in to hear: Why it's vital to map out the advice process to find bottlenecks, unnecessary complexity, and hidden workarounds. How being clear on your value proposition and target client profile can reduce inefficiencies. The importance of shifting from product to strategy-focused advice.

In this episode of the ifa Show, host Keith Ford speaks with Dwayne Fernandes, senior financial adviser and partner at Principal Edge, about the complex realities of intergenerational wealth transfer for high‑net‑worth families and why a multi-disciplinary team is so important for client success. Fernandes breaks down the blind spots that can undermine long-term outcomes when professionals take a siloed approach rather than working collaboratively, and why financial advisers are well placed to take the project lead role. Tune in to hear: How the $3 million super tax – and the new $10 million threshold – could change client thinking. Why early, proactive estate and succession planning is essential. The shifting role of the financial adviser.