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Women's Mental Health Research & NFP Marketing with Katrina Locandro & Shruthi Babu
Season 1 · Episode 97

Women's Mental Health Research & NFP Marketing with Katrina Locandro & Shruthi Babu

The IAB Australia Podcast

January 18, 202328m 42s

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Show Notes

Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications Manager at Liptember Foundation) to discuss the need for this important new research as well as background on Liptember Foundation's brand development and marketing activities.

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Topics

Digital marketing