Season 1 · Episode 98
Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan
May 16, 202332m 36s
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange.
See omnystudio.com/listener for privacy information.
Topics
CTVdigital advertisingadvertising transparencyconnected TVvideo advertisingprogrammatic advertising