Season 1 · Episode 59
The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly
March 1, 201922m 23s
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Show Notes
In our latest episode IAB CEO Gai Le Roy talks to Ricky Chanana (Managing Director AUNZ) and Heath Irving (Head of Programmatic and Partnerships ANZ) from Unruly about the changing face of programmatic and ad operations in video advertising. Rick and Heath breakdown instream and outstream video ads, outline the growth of video revenue and options in the Australian marketplace, how creative agencies are keeping pace with growth with fit for purpose ads, and the metrics that marketers and agencies are focusing on.
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Topics
videoadvertisingIABprogrammaticUnrulyinstreamoutstreamrevenuecreative agenciesmetrics