Season 1 · Episode 41
The Right Message: Where Data and Creative meet - with Mark Mansour of eBay
May 8, 201814m 5s
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – and then experimenting. Mark Mansour, Director of Advertising and Commercial Partnerships at eBay and co-chair of the IAB Ad Effectiveness Council, and Gai Le Roy discuss the importance of digital ad effectiveness, data-driven marketing and attribution. (Download the IAB Digital Ad Effectiveness Playbook here.)
See omnystudio.com/listener for privacy information.
Topics
Advertisingdigital mediaeBayIABdatadata-drivenmarketingeffectivenessonlineshoppingcreative campaigncreativeinterviewprofileresearch