Season 1 · Episode 52
The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa
September 13, 201822m 2s
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Show Notes
Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, CEO of Omny Studio, and Rob Loewenthal, Founder of Whooshkaa, to discuss what makes a good podcast, building an audience that will last, dynamic ad insertion and targeting, and how to increase credibility in this fast growing sub area of digital (you can also have a look the IAB podcasting measurement guide and market update here: https://po.st/bAb2SQ)
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Topics
podcastpodcastingcreativemetricstargetingpodcasting advertsingOmny StudioWhooshkaaon demandon demand audiodigitaldigital advertisingdynamic insertionmeasurement