The evolution of sell-side decisioning and what it means in practice
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Show Notes
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index Exchange, to explore the growing role of sell-side decisioning in programmatic advertising. The conversation unpacks how publishers and technology partners are applying intelligence earlier in the auction process to filter and qualify ad opportunities before they reach demand platforms, reducing inefficiency while improving signal quality, campaign performance, and user experience. Listen now!
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