Season 1 · Episode 43
The Changing Face of Video - with Lottie Laws of Twitter
May 30, 201822m 57s
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Show Notes
Video Advertising was worth $1.1 billion in 2017, making up 38% of Display Advertising revenue. Twitter has made a strong move into the video advertising market, with it making over 50% of their yearly revenue. We talk to Lottie Laws, Head of Video at Twitter Australia, about the role of video in the evolution of Twitter, the creative that makes a good video, and trends in the local and global markets.
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Topics
advertisingdigital mediatwittervideocreativeiabiab australiamarketingvideo advertisingrevenuevideo campaignsimplify and inspiredigitalinterview