Season 1 · Episode 56
Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious
December 4, 201821m 41s
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Show Notes
How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the future.
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Topics
AttributionIABDataliciousdigital advertisingData Scienceadvertisingonlinemediadigital mediamulti-touch attributionattribution models