Season 1 · Episode 69
Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic
August 4, 201922m 19s
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Show Notes
The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.
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Topics
media qualitypubmaticIABIAB Australiadigital marketingbusinesstechnologyadvertisingdigital advertising