Season 1 · Episode 37
(IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX
March 28, 201820m 0s
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Show Notes
What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to discuss the company’s focus on the supply side, helping media owners make the most of their video inventory, the role of data, the future of broadcasting, and their launch of video header bidding in March.
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Topics
videotvOTTiab executive seriesiab australiadigitalmarketingbroadcastingheader bidding